Digital Markets, Competition and Consumers Act

Important: The Digital Markets, Competition and Consumers (DMCC) Act applies only within the United Kingdom (UK).

Effective May 24, 2024, the DMCC Act introduced new standards for digital markets in the UK. The Act aims to regulate digital markets, improve competition enforcement, and strengthen consumer protection.

The Act enhances consumer protection from false and misleading online reviews by enforcing the following rules:

• Prohibit fake reviews, including those created, submitted, or requested without real customer experiences.
• Require clear labeling for incentivized reviews where the reviewer received coupons, cash, or a free product.

Bazaarvoice ensures all incentivized reviews are clearly badged to meet policy requirements.

Refer to incentivized review badges for detailed information. 

Note: Bazaarvoice also allows consumers to filter reviews on a Product Display Page (PDP), choosing to view only incentivized or non-incentivized content. 

Enable non-incentivized review filter

To allow consumers to view only non-incentivized reviews on a PDP, follow these steps:

1. Sign in to the Bazaarvoice Portal.
2. From the upper-right corner, select your instance.
3. Select the settings icon .
4. Under Configuration, select Ratings & Reviews. The Site Manager lists all your active deployment zones and implementations.
5. Under Implementations, select Edit next to the implementation you want to configure.
6. From the menu on the left side of the page, select Display Options under User Experience.
7. Select the Ratings & Reviews tab.
8. Go to the Review Filtering section.
9. Enable the Content Filter Control flag.
   
   

   Note:  Ensure the 'Did you receive an incentive for this review?' question is set to filterable when configuring the review submission form. 
10. Go to the Review Filter Type (DMCCA) section.
11. Enable the Non-incentivized Review Filter flag.
12. Deploy the changes to the implementation.
    
    

    Note: This flag is locale-specific, so the deployed changes apply only at that level. 
13. On your PDP, select Non-incentivized Reviews filter Show non-incentivized reviews to view only non-incentivized reviews.

Tips:

1. To learn how to filter only incentivized reviews, refer to Display incentivized reviews
2. Bazaarvoice recommends enabling only one incentive-specific filter option at a time on your Ratings & Reviews display. To comply with the DMCC Act and display only non-incentivized reviews on your PDP, disable the Incentivized Review filter. To disable this, set the 'Did you receive an incentive for this review?' question to non-filterable, when configuring the review submission form. 

Display filtered ratings

When a shopper applies a filter, the Rating Summary, Overall Rating, and average customer ratings automatically recalculate to display the filtered results. For example, a Non-incentivized filter displays an aggregate rating that excludes incentivized reviews.

Recalculate ratings based on filters

To allow ratings to recalculate automatically:

1. Sign in to the Bazaarvoice Portal.
3. From the upper-right corner, select your instance.
4. Select the settings icon .
5. Under Configuration, select Ratings & Reviews. The Site Manager lists all your active deployment zones and implementations. 
6. Under Implementations, select Edit next to the implementation you want to configure.
7. From the left menu, select Display Options underUser Experience.&nb
8. Select the Global Configuration tab.
9. Under Display, enable Only Show Displayed Locale Statistics (this is a pre-requisite).
10. Enable Apply filters to Rating Summary.

Note:  To learn more about the configuration settings , refer to Configure Ratings & Reviews.