Use an XML feed file to send your product catalog data to Bazaarvoice. This structured format ensures accuracy and scalability for your ratings and reviews program while supporting global e-commerce requirements. It is the primary method that enables Bazaarvoice to recognize your products, map transactions to specific products, and automate the post-purchase lifecycle.
A complete and updated catalog is critical for the success of your Ratings & Reviews program. By maintaining an accurate feed, you enable three core functions:
- Review requests: Send review request emails (RRE) or messages asking consumers to review products.
- Dynamic content display: Mapping user-generated content (UGC) to the correct Product Detail Pages (PDPs).
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Syndication: Distributing your brand’s reviews to a network of global retail partners to increase reach.
Benefits of using an XML feed file
- Global localization: XML allows you to include multiple localized attributes—such as product names, category names, and URLs—within a single file, supporting a seamless multi-language experience.
- Stable category mapping: By using unique identifiers rather than display names, XML ensures your category hierarchy remains intact even if names are updated or rebranded.
- High data integrity: The tag-based structure eliminates common errors found in text files. You can safely include commas, quotes, and special characters in descriptions without risking file corruption or data shifting.
- Scalability: XML effortlessly handles complex product relationships and an unlimited number of custom attributes (like UPCs or brand-specific labels), making it the most robust choice for growing catalogs.
How XML feeds power review collection
Your XML feed file is the master identity card for every product you sell and the bridge between your sales and marketing teams.
- Transaction: A customer buys an item (e.g., a "Red T-Shirt") on your site.
- Match: Bazaarvoice receives the order data and checks your XML feed to identify the product.
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Action:
- If the product is in the feed: An RRE is triggered with the product name, image, and submission link.
- If the product is missing: The system ignores the order. No RRE is sent, and a review opportunity is lost.
Learn more about XML feed file
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Description |
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1
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Create XML feed file
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Build a high-performing catalog from the ground up. Learn the technical specifications and fundamental structure required to create a valid XML feed file.
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2
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XML schema and data requirements
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Ensure your data is compliant. Access detailed schema definitions and specific attribute requirements for brands, categories, and individual products with examples.
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3
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Methods to send XML feed file
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Explore the various supported protocols and methods for sending your XML feed files to Bazaarvoice.
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4
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Validate and upload XML feed file
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Eliminate errors before they happen. Learn how to use validation tools to check your XML file for accuracy and securely upload it to the Bazaarvoice SFTP server.
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5
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Additional XML features
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Optimize your catalog performance. Learn how to manage product visibility, leverage custom attributes for advanced filtering, and configure Product Families to share reviews. |
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6
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XML feed FAQs
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Explore answers to the most frequently asked questions regarding catalog management. This section provides clarity on common pain points, technical hurdles, and best practices toto keep your catalog data healthy and your reviews flowing. |
