FAQ: BV Pixel security, performance & strategy

Will BV Pixel slow down my website’s performance?

No. BV Pixel has no perceived performance impact. The loader file called bv.js that tracks activity on your website typically contains between 7 and 14KB. The bv.js file blocks a page for no longer than 15 milliseconds while asynchronously downloading the Bazaarvoice applications, which includes the Bazaarvoice Analytics Inspector tool (optional download). The analytics tag for BV Pixel is 11KB. We compress all referenced data to make it faster to process.

Where is transaction data stored and how is it protected?

The Bazaarvoice platform, hosted on Amazon Web Services (AWS), stores your transaction data. We send your data over HTTPS and store it in secure AWS protected datastores Opens in new tab.

Where is personally identifiable information (PII) stored?

The Bazaarvoice platform, hosted on Amazon Web Services (AWS), stores PII such as email address, name, and IP address. AWS encrypt email addresses and either truncate or anonymize IP addresses. We send your data over HTTPS and store it in secure AWS protected datastores Opens in new tab.

Is my data stored separately from other vendors' data?

No, it is not stored separately.

Who has access to the data?

Internal Bazaarvoice employees may need to access data collected using BV Pixel to verify your Pixel integration for optimal functionality.

Can third-party companies use our BV Pixel data?

Yes. If permitted under the terms of your agreement, all Bazaarvoice clients can use your aggregated or anonymized BV Pixel data to power solutions.

Can we implement BV Pixel for a non-Commerce website?

Yes. You can implement BV Pixel to capture non-transactional event information on a non-e-Commerce website, for example, signing up for a newsletter, registering a product, downloading a PDF, locating a store, or requesting more information about a product. However, PII data captured by non-transactional events cannot be used to send review requests.

Can I use BV Pixel to capture email addresses without activating the review request feature?

Yes. You can set up BV Pixel events to collect email addresses without activating the review request feature. However, this option has no practical value. Bazaarvoice only uses email addresses (PII) for sending review requests.

Can I access BV Pixel information collected by Bazaarvoice?

Yes. You can access this information through the password-protected Bazaarvoice Workbench. The passwords used to access Workbench are secured with a 128-bit key and a one-way hash.

Why is the data in my Conversion Impact Report (CIR) different to the data in the Transactions Monitoring tool?

The CIR only considers transactions where customers interacted with Bazaarvoice components (such as ratings, reviews, questions, or answers) before making their purchases. The Transactions Monitoring tool includes all transactions, regardless of whether consumers interacted with a Bazaarvoice component before completing their purchases.

Can I send out review request messages using conversional BV Pixel?

No. You can only use the BV Pixel transactional event to generate a review request.

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