BV Pixel captures order data directly from your website's checkout page and sends it to Bazaarvoice, which includes the following:
- Purchases—Implement BV Pixel on all your order confirmation pages to capture this data.
- File downloads—Examples: Manuals, coupons, software, or cash-back claims. Implement BV Pixel on relevant pages to capture this data.
- Registrations—Examples: Newsletter subscriptions or product registrations. Implement BV Pixel on the Thank You page to capture this data.
Note: When using BV Pixel to power review requests for purchases, order cancellations and returns cannot be taken into account. However, receiving feedback from these users will be helpful in reducing returns in the future.
Follow these steps to implement BV Pixel:
- Add the BV loader to the relevant pages. Ensure it is implemented in the checkout page.
- Add the transaction event code. Note: BV Pixel conversion event code cannot be used to power review requests.
- Add PII parameters to the transaction event code (optional).
After BV Pixel is implemented, Bazaarvoice collects the order data needed to generate review requests directly from your site.
