The Content Supply Chain report tracks your content from sourcing, to moderation, to distribution, all in one view. It shows you the total volume of content moving through your instance rather than how any individual piece of content performed.
You can use this report to discover how much content is coming in, how much of it is ready to publish, and where it ends up.
Access the report
In Vibe, select Insights from the main navigation.
From the left-hand navigation, select Content Supply Chain.
Apply filters
You can filter the report in three ways. Each filter applies to every metric and chart on the page.
Filter | Description |
|---|---|
Date range | Metrics will be calculated during a set time period. |
Media type | Limits the report to images, videos, or both. |
Content type | Limits the report to a single content type. Defaults to all content. |
View summary metrics
Four cards at the top of the report give you a summary of your content pipeline.
Metric | Description |
|---|---|
Total sourced | The total number of content items ingested in the selected period. This metric also tells you how many platforms that content came from. |
Distribution-ready | Pieces of content with approved rights and tagged products, and are therefore eligible to publish. |
Published | Pieces of content published to a distribution destination. This metric also tells you how many destinations received content. |
Pipeline efficiency | The amount of your sourced content that reached publication. |
Each metric shows a percentage change against the previous period of the same length. If the figure is green with an up arrow, the number increased. If it is red with a down arrow, it decreased. If there is no comparable data for the previous period, the change shows as a dash.
View sourced content metrics
This section shows the volume of content ingested into your instance per platform.
Sourcing over time
This graph is a bar chart of volume ingested per day across your selected date range, broken down by platform. You can use it to spot campaign spikes and quiet periods.
Platform breakdown
This donut chart shows the total volume of content ingested per platform for the selected period, with a figure against each platform.
Platform | Description |
|---|---|
Bazaarvoice | Content collected through Bazaarvoice, such as review photos and videos. |
Content sourced from Facebook. | |
Content sourced from Instagram. | |
Media import | Content uploaded directly into your content library rather than pulled from a social platform. |
Content sourced from Pinterest. | |
TikTok | Content sourced from TikTok. |
YouTube | Content sourced from YouTube. |
A platform with no content in the selected period still appears in the list with a value of zero.
View moderated content metrics
This section covers rights requesting, product tagging, and the status of content in your pipeline.
Metric | Definition |
|---|---|
Product-tagged | Content that includes one or more tagged products. Shown as a volume, a percentage of sourced content, and a change against the previous period. |
Rights-approved | Content you own or have approved rights to use and distribute. Shown as a volume, a percentage of sourced content, and a change against the previous period. |
View content pipeline
The pipeline shows each stage as a percentage of your total sourced content, so you can see where volume decreases.
Stage | Definition |
|---|---|
Shared by BV content curation | Items our moderators have reviewed and passed to you for review. Applies to clients who subscribe to Bazaarvoice Content Curation. |
Product-tagged | Items with at least one product attached. |
Rights-approved | Items with an approved rights request. |
Distribution-ready | Items that are both rights approved and product tagged. |
Published | Items published to at least one destination. |
View rights requesting chart
This trend chart shows your rights requesting activity. Specifically, it shows rights requests versus rights approved over time.
Use the buttons above the chart to switch what the graph plots.
Graph view | Description |
|---|---|
Percentage approved | Approved requests as a share of requests sent. |
Total approved | The number of requests approved. |
Total requests | The number of requests sent. |
For a more comprehensive breakdown of rights request activity, select View More Rights Requests Insights.
View Bazaarvoice content curation services
If you subscribe to Bazaarvoice Content Curation, this section shows what our team of moderators has done for you.
Metric | Definition |
|---|---|
Shared by BV curators | Items our moderators reviewed and passed to you for review. |
Rejected by client user | Items your team rejected after our moderators shared them, shown as a percentage of items shared by Bazaarvoice curators. |
Published | Items published after our moderators shared them, shown as a percentage of items shared by Bazaarvoice curators. |
The Moderated content outcomes over time graph plots the metric outcomes across your chosen date range.
The Rejection reasons section describes why your team rejected the content our moderators shared. You can use these to provide more detailed instructions on what you want to feature.
View distribution destinations
This section shows where your curated content reaches consumers. Each destination has its own card showing volume published and the share of sourced content it represents.
Destination | Description |
|---|---|
Galleries | Content published to your on-site galleries. |
Like2Buy | Content published to your Like2Buy page. |
Reveal | Content published through Reveal. |
Scheduler | Content scheduled and published to your own social channels. |
Showroom | Content published to Showroom. |
VSN | Content distributed through the Bazaarvoice Network. |
The Distribution over time graph plots the volume of published content across your chosen date range.
Export your data
Set the date range, media type, and content type you want to export.
Select Export CSV.
Troubleshoot empty states
If a chart shows no data, you will see a message asking you to adjust your date range. This usually means there was no activity for the period you selected rather than a problem with the report. Extend the date range or clear a filter to check.
FAQs
Why is my Distribution Ready count lower than my Rights Approved count?
Content is only distribution ready once it is both rights approved and product tagged. Content that has approved rights but no product attached is not counted.
Why do my sourced and moderated volumes not line up?
Content sourced in one period may be moderated in another. Over a short date range you’ll see moderated items that were sourced before the range began.
