To ensure creator partnerships align with your brand’s values and safety standards, you can refer to the creator’s safety score. The creator safety score is generated using the creator’s recent posts. We use 11 categories to determine whether content is appropriate or not:
- Adult & explicit sexual content
- Arms & ammunition
- Crime & harmful acts
- Death, injury, or war
- Drugs, smoking, or alcohol
- Hate & aggression
- Obscenity & profanity
- Online piracy
- Sensitive social issue
- Spam
- Terrorism
To learn more about the details of our content categories, download our Content Categories PDF.
To view a creator’s safety score, open their profile in Vibe.
The creator's safety score is calculated by deducting their risk score from a maximum safety score of 100. For example, if the content's analyzed risk score is 33, the creator's brand safety score is 77, meaning they are 77% safe to work with. There are five possible creator safety scores:
- Very safe: 90% to 100%
- Safe: 80% to <90%
- Caution: 60% to <80%
- Safety risk: 30% to <60%
- Unsafe: 0% to <30%
