Bazaarvoice’s Contextual Commerce solution utilizes advanced AI and machine learning technology to deliver real-time tailored shopping experiences. The Contextual Commerce AI processes shopper behavioral data in real-time to deliver campaigns that maximize conversion.
Bazaarvoice's Contextual Commerce AI can:
- Process a large amount of data each second for every active shopping session.
- Match sessions to a database of over 20 billion optimized user sessions to predict optimal experience.
- Use machine learning to continuously improve predictive models over time.
- Make real-time decisions on when and how to intervene contextually.
Components
Matching
Matching ensures the right interventions are shown to the right shopper at the right time based on real-time recommendations from the Contextual Commerce AI. It ensures the contextual interventions are smoothly integrated into the shopping experience.
Decision engines
Decision engines powered by machine learning models figure out the optimal ways to influence each shopper’s behavior. These are the machine learning models inside Contextual Commerce that analyze shopper behavioral data to decide when and how to adapt the shopping experience to increase conversions. Custom business rules can also be configured to tailor the decision engines.
Attribution modeling
Attribution modeling measures the incremental impact of the contextual interventions. It compares control groups to shoppers who have received contextual interventions to accurately measure incremental lift generated by Contextual Commerce.
Anonymous shopper profiles
Anonymous profiles store behavioral and contextual data on individual shoppers to power the machine learning models and attribution. No personally identifiable information is used.
Product catalogs
Product catalogs add more contextual data signals and allow access to more campaigns to show shoppers. Product data like pricing, inventory, ratings etc. provide additional context signals to help the Brain determine optimal recommendations and messaging for each shopper.
Custom business rules
Custom business rules allow tailored configuration for each customer’s unique needs. These business rules provide customers the ability to configure message eligibility.
