As the goal of the partnership program is to allow brands to distribute their content to the Network regardless of their collection and display platform, it's helpful to understand how Bazaarvoice syndication works.
Syndication partners
A partner is a brand or retailer you distribute content to or receive content from on the Bazaarvoice Network.
Syndication product matching
Product matching is the process of identifying two or more products in the Network that are eligible to share content. After a syndication edge has been created, Bazaarvoice will look for products at the brand and retailer that match. Once a product from the brand site is matched to a product on the retail site, content can be syndicated. Products are normally matched automatically based on unique identifiers like UPCs and EANs. They also may be matched by brand name, product name, and product description, among other key identifiers.For Bazaarvoice to proceed with product matching, the product catalog must meet the following minimum requirements:
- A `<Brand>` attribute must be included for all active products.
- A valid GTIN, UPC, EAN, or ISBN must be included for at least 80% of active products.
- A product page URL must be included for at least 80% of active products.
If these requirements are not met, Bazaarvoice cannot proceed with product matching and content will not syndicate.
Syndication guidelines
Syndication guidelines for the Bazaarvoice Network outline the requirements, rights, and obligations of all parties participating in the Bazaarvoice Network.