TikTok Shop integration

Syndicate your Bazaarvoice ratings and reviews to TikTok Shop.

Required roles and solutions

To add the TikTok Shop integration, you must be assigned the following solution and one of the following roles:

Solution
One of these roles:
Ratings & Reviews
  • Account Administrator

  • Technical Administrator

  • Technical Contributor

Before you begin

  1. Sign in to the Bazaarvoice Portal External link.

    If you can't sign in, contact Bazaarvoice support for assistance. Learn more about Portal permissions and user accounts.​

  2. From the navigation bar, select the Settings icon  in the upper-right corner of any page and select Integrations.

Connect your TikTok Shop to Bazaarvoice

By connecting your TikTok Shop to Bazaarvoice, you'll start sharing your product catalog and moderated reviews, including all photos and videos, with it.

To get started, select Add integration in the TikTok Shop card.

Note

Step 1: Select your TikTok Shop account region

  1. Under Region, select the region where your TikTok Shop is located.

  2. Select Next.

Step 2: Authorize Bazaarvoice in the TikTok Shop Seller Center

  1. Select Open TikTok to go to the TikTok Shop Seller Center app store External link.

  2. In the tab that opens, select your account type.

  3. Select the checkbox and select Authorise to allow Bazaarvoice to start sharing and importing ratings and reviews to your TikTok Shop.

  4. After you've authorized, you'll be redirected to the Bazaarvoice Portal. Select Next.

Step 3: Connect TikTok Shop

  1. Under TikTok Shop name, select the Shop you want to connect with Bazaarvoice.

  2. Select Next.

Step 4: Send reviews to TikTok Shop

Note: It can take up to one hour for reviews to appear in your TikTok Shop. 

  1. Either syndicate all of your reviews to TikTok or select a date from which you want to syndicate reviews.

    Note: We only syndicate approved reviews to TikTok Shop, including any attached photos and videos. This includes incentivized reviews and reviews from sampling campaigns. 

  2. Select Complete setup.

  3. On the page that opens, you can see your Bazaarvoice account details, the TikTok Shop you selected to connect with Bazaarvoice, and the timeline for the reviews you want to syndicate between Bazaarvoice and TikTok.

    Select Add products in TikTok to start adding products from your Bazaarvoice catalog to your TikTok Shop.

Renew your TikTok Shop authorization

When your TikTok Shop authorization expires, Bazaarvoice can no longer syndicate reviews to TikTok Shop and an Expired badge appears in the TikTok Shop card. Use the following steps to renew your authorization and keep syncing reviews to TikTok Shop.

Note: Hover over the Expires in x days notification in the TikTok Shop card to view the date and time your authorization expires. 
  1. In the TikTok Shop card, select Renew authorization.
  2. On the page that opens, select Renew integration to go to the TikTok Shop Seller Center app store External link.
  3. Enter your email address and telephone number as needed.
  4. Select Continue.
  5. Select the checkbox and select Authorise. After you've authorized, you'll be redirected to the Bazaarvoice Portal.

Disconnect TikTok Shop integration

After you’ve connected your TikTok Shop to Bazaarvoice, you can choose to disconnect the integration.

Note: If you disconnect this integration, TikTok Shop may keep your synced reviews. You can connect a new Shop or reconnect to TikTok Shop later.

  1. In the TikTok Shop card, select Edit integration.

  2. Select Disconnect TikTok.

  3. In the modal that appears, select Disconnect TikTok.

FAQs

How are matches created in TikTok Shop?

Matches are created when product identifiers such as GTINs are syndicated from your Bazaarvoice product catalog to your TikTok Shop catalog.

Make sure these identifiers are the same in both your Portal and TikTok Shop catalogs before you start syndicating reviews.

Why does a greyed-out "Renew" button appear in TikTok Shop when I try to connect the Bazaarvoice app?

This usually means you are signed in to a TikTok Shop account different to your main seller account. You can only connect to the Bazaarvoice app with your main seller account.

Why are only a small number of my reviews syndicating for a product?

Bazaarvoice only syndicates reviews that meet TikTok's API criteria. Reviews are filtered out if they:

  • exceed 5,000 characters
  • include 5 or more images
  • include more than 1 video
  • have an author name with more than 50 characters
  • have product identifiers that don't match the TikTok Shop listing
Why do my reviews not appear on TikTok Shop?

If you don’t see your reviews on TikTok Shop, it may be because:

  • There is a default seven-day delay to allow us to moderate and approve syndicated content. Contact Bazaarvoice support to configure your syndication delay.
  • It can take up to one hour for your reviews to appear in your TikTok Shop once you’ve configured the integration in the Bazaarvoice Portal.
  • We only syndicate approved reviews to TikTok Shop, including any attached photos and videos. This includes incentivized reviews and reviews from sampling campaigns. 
Why do my syndicated products appear as "Unlinked" in TikTok Shop?

This is because products from your Bazaarvoice catalog didn’t match any product identifiers in your TikTok Shop. To match them, update the product identifier in TikTok Shop using any of the following methods:

  • Enter the relevant GTIN in TikTok Shop.
  • Export your TikTok Shop catalog, enter the relevant identifiers, and reimport it to TikTok Shop. Learn more in the TikTok Shop Seller Center External link.
  • Use TikTok Shop’s API to automate updates to your product identifiers. To find the identifier for a product, open the product in TikTok Shop and select Edit product > SKUS > product_identifier_code.

Learn more about updating product identifiers in TikTok Shop External link.

How can I get TikTok Shop support?

To get help with TikTok Shop, contact TikTok Shop Customer Support.

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