Nested Tabs (Styling Finalized)
Coverage insights show how many of your active products have displayable reviews on your site and on the Bazaarvoice Network. Use the Coverage dashboards to:
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Understand how many active products are displaying reviews and how recent those reviews are
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Where there are opportunities to increase sales by increasing coverage on high-traffic PDPs
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Find out how syndicating to the Bazaarvoice Network improves coverage and the estimated revenue driven by the Network
The Coverage dashboards are designed to give you a snapshot in time of a particular day. You can use the date filter to choose which day you’d like to view or to compare two dates.
Tip: You can jump straight to these insights from the Program Overview screen by selecting the Product Coverage card.
Go to Coverage insights
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Sign in to the Bazaarvoice Portal
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From the navigation bar, select Insights.
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From the left-hand navigation bar, select Coverage.
Before you begin
By default, any instance with access to Insights can access the Your site dashboards. If you’re not set up for syndication, the Network view is not available.
Coverage filters
Filter type
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Filters
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Description
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Date
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Primary date
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Select a review date within the last two years.
A native review date is the review submission date. A Network review date is the date the review first appeared on your site.
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Compare
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Select a second date within the last two years to compare to the primary.
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Content
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Locale
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Limit review data to one or more specific locales. A review's locale data is the region and language in which it was originally collected.
Note: Products are not assigned to locales and are not limited by the locale filter.
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Destinations
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Network view only - Destination data identifies reviews collected on the specific sites and pages that you deploy to.
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Sources
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Your site view only - Filter by the network source.
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Products
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Product
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Limit data to specific active products.
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Brand
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Limit data to specific active brands.
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Category
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Limit data to specific active categories.
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Coverage dashboards
Coverage insights has two views depending on your implementation:
- Your site view
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Network view
Coverage dashboards on the Your site view
The Coverage dashboards calculate reviews differently from others dashboards because they are focused on providing data about the multiple places your reviews can come from. This means that for the Your site view, some metrics may seem higher than they would be on other dashboards, for example, Collection, because the following metrics include more sources for data:
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Displayable reviews - For Coverage this includes reviews from native collection, product family reviews, and syndication.
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Native reviews - For Coverage, native reviews come from your native collection and your product families.
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Product coverage
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Find out how many of your active products are currently displaying reviews and the average number of reviews for each active product.
The graph displays a breakdown of the active products count for each group of number of displayable reviews. Select Show data table to view how many of these products have only native reviews or only syndicated reviews.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Products with displayable reviews
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Percentage of active products in your catalog that have at least one approved, displayable review.
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Industry benchmark
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Average percentage of active products that have at least one review in your industry during the most recent quarter.
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Average reviews per reviewed product
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Average number of displayable reviews for each product that has displayable reviews.
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Industry benchmark
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Average number of displayable reviews for each product that has displayable reviews in your industry during the most recent quarter.
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Products with only native reviews
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Percentage of products on your site that would have zero reviews without your native review collection.
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Products with only syndicated reviews
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The percentage of products on your site that would have zero reviews without syndication from the Bazaarvoice Network.
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Product coverage impact
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Understand the impact your review sources have on review volume and product coverage.
Note: This dashboard only includes matched products from your catalog that receive syndicated reviews from Network sources.
Insights on this dashboard are split into three sections:
Coverage lift from the Network
Insight
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Description
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Top Network sources
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Network sources with the highest coverage lift.
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Without syndication
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Number of active products that have reviews on your site before counting syndicated reviews collected from each source on the Bazaarvoice Network.
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With syndication
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Number of active products that have syndicated reviews on your site after counting syndicated reviews collected from each Network source.
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Coverage lift
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Percentage increase in review coverage for active products on your site after counting syndicated reviews collected from each source on the Bazaarvoice Network.
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Volume lift from the Network
Insight
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Description
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Top Network sources
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Network sources with the highest volume lift.
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Matched products with reviews
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Number of active and inactive products in your catalog that are matched to an active product at other retailers with at least one approved, displayable review.
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Without syndication
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Number of active products that have reviews on your site before counting syndicated reviews collected from each source on the Bazaarvoice Network.
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With syndication
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Number of active products that have syndicated reviews on your site after counting syndicated reviews collected from each Network source.
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Volume lift
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Percentage increase in review coverage for active products on your site after counting syndicated reviews collected from each source on the Bazaarvoice Network.
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Coverage lift from other sources
Insight
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Description
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Top sources
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Sources with the highest coverage lift. This can include reviews collected from Sampling programs, content imports, and other sources from your native review collection.
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Without other sources
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Number of reviews on active products on your site before counting syndicated reviews collected from other sources.
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With other sources
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Number of reviews on active products on Your site after counting syndicated reviews collected from other sources.
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Coverage lift
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Percentage increase in product coverage for active products on your site after collecting reviews from other collection sources.
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Product families coverage impact
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Understand how product families in your product catalog have impacted review volume and product coverage on your site.
Insights on this dashboard are split into two sections:
Product families coverage lift
Insight
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Description
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Products with displayable reviews - without families
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Total number of active products on your site that arenot associated with a product family but have at least one displayable review.
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Products with displayable reviews - with families
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Total number of active products on your site that are associated with a product family and have at least one displayable review.
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Lift
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Increase in the number of active products that have displayable reviews on your site, before and after considering reviews shared by product family associations.
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Product families volume lift
Insight
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Description
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Displayable reviews - without families
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Total number of approved reviews on active products in your catalog that did not come from product family associations.
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Displayable reviews - with families
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Total number of approved reviews on active products in your catalog, including reviews that came from product family associations.
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Lift
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Increase in the number of displayable reviews on your site, before and after considering reviews shared by product family associations.
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Average reviews per reviewed product
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Average number of reviews for each active product with reviews, broken down into the number with family reviews and the number without family reviews.
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Coverage by page views
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Understand how many page views your products are receiving, compared to how many of those product page views are displaying reviews. This dashboard compares viewed pages on your site that have at least one review with viewed pages that have none.
The graph displays a comparison of views on pages without reviews and views on pages with reviews over the last 30 days. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Page views with reviews
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Percentage of product page views that have displayable reviews on your site compared to the total number of product page views on your site.
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Total page views
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Total number of product page views on your site.
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Coverage opportunities
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Coverage opportunities highlight the products with the top 25% of page views and the bottom 25% of displayable reviews based on the last 30 days. This helps to understand:
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Which pages on your site receive the most views, but display the fewest reviews.
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Identify opportunities to improve coverage on your site by suggesting popular pages that would most benefit from review collection programs.
Insights on this dashboard are split into three sections; Product, Brands, and Categories and include the following metrics:
Insight
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Description
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Active products with few reviews
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Total number of active products on your site with the top 25% page views and the bottom 25% number of reviews. This table is ranked by highest page views to lowest.
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Brands with few reviews
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Total number of brands on your site with the top 25% page views and the bottom 25% number of reviews. This table displays the average and total page views and reviews per product.
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Popular categories with few reviews
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Total number of categories on your site with the top 25% page views and the bottom 25% number of reviews. This table displays the average and total page views and reviews per product.
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Recency coverage
| How recently a product received reviews is important for your consumers when considering a purchase because it highlights a product's relevance. A recent review is a review that has been submitted in the last 90 days. Older reviews that are past 90 days are considered less relevant in the shopping experience. You can use this dashboard to: - View how many active products received displayable reviews in the last 30, 60, and 90 days.
- Find out which popular products, brands, and categories don’t have many recent reviews but have high page views to help identify what areas need more relevant content.
- If available, use the industry benchmark to view how you’re performing against other companies in your industry.
Note: Displayable reviews include native, family, and Network reviews.
At the top of the dashboard you can view the following metrics: Insight | Description |
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Products with recent reviews | Percentage of active products on your site that received a review in the last 90 days. | Products without recent reviews | Number of active products on your site that have not received a review in the last 90 days. |
Below these metrics, the Products by recency range chart shows you the breakdown the number of products that received their most recent review, spit into the three time periods: - 61-90 days ago
- 31-60 days ago
- 1-30 days ago
Hover over any of the ranges to view the: - total number of products that received a review in each time period
- breakdown of how many products have native or Network reviews
- percentage of page views that are related to products with reviews in the time period
Popular products/brands/categories that need reviewsThese tables help you to understand which products, brands, and categories have high page views, but have less than 10 recent reviews. This shows you areas or products on your site that have the opportunity to drive more conversion if they have more relevant and recent content.
Note: To get the data for all available records, select Export.
Insight | Description |
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Page views | Total visits to the product, brand, or category page on your site in the last 90 days. This table is sorted by products with most to least page views. | Total reviews | Total number of displayable reviews on the product page.
Hover over this figure to view the breakdown of how many reviews: Note: The breakdown does not include family reviews, which means the native and Network count may not add up to the total reviews count. | Recent reviews | Total number of reviews for the product, brand, or category that were received in the last 90 days. | Days ago | Days since the product, brand, or category last received a review. |
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Inbound syndication growth
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Use this section to understand how syndicated content from Network sources have affected product coverage and review volume on your site over time.
Insights on this dashboard are split into three sections:
Network sources
Displays the number of network sources that sent syndication to your site for the first time on a daily view. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Network sources
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Total number sources across the Network that have ever syndicated content to your site. This includes all active and inactive sources from the beginning of your syndication program.
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New sources last month
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Number of new sources that syndicated content to your site in the previous month.
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Matched product coverage
Displays the number of matched products that received syndication to your site for the first time on a daily view. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Matched products with syndicated reviews
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Total number of matched products in your catalog that have ever received syndicated content to your site. This number is based on active and inactive products in your catalog that have syndicated reviews on your site.
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Matched products received their first syndicated review last month
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Number of matched products in your catalog that received a syndicated review for the first time last month. This number is based on active and inactive products in your catalog that have syndicated reviews on your site.
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Review volume
Displays the comparison between your native review volume and your syndicated review volume from the Network. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Syndicated review volume
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Total number of reviews that your site has ever received from sources across the Bazaarvoice Network from the beginning of your syndication program.
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Displayable review volume lift
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Percentage increase in displayable review volume on your site that came from inbound syndication compared to your native and family reviews.
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Displayable review volume
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Total number of reviews your matched products have ever had on your site. This includes syndicated reviews from the Network, native reviews from your site, and family reviews.
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Inbound syndication coverage growth
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Use this section to understand when products, brands, or categories on your site received their first syndicated content, how much content has been syndicated from Network sources, and how syndicated content has contributed to your site in the last 30 days.
Insights on this dashboard are split into three sections:
Products
Insight
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Description
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% Matched products have ever received inbound syndication
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Percentage of matched products on your site that have ever received syndicated reviews from Network sources.
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New products received syndication in the last 30 days
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Number of new products on your site that have received syndicated reviews from Network sources.
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Reviews syndicated from new products in the last 30 days
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Number of reviews syndicating to products on your site from new Network source products.
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Date of first syndication
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Date a product on your site received syndication from a product on the Network for the first time.
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Network source
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Name of the Network source providing syndication to a product on your site.
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Matched product
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Name of the matched product on your site receiving syndication from a Network source.
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Volume of inbound syndication
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Number of reviews a Network source has syndicated to a product on your site.
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Average rating of inbound syndication
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Average rating of syndicated reviews a Network source has syndicated to a product on your site.
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Brands
Insight
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Description
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% Brands have ever received inbound syndication
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Percentage of brands on your site that have ever received syndicated reviews from Network sources.
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New brands received syndication in the last 30 days
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Number of new brands on your site that have received syndicated reviews from Network sources.
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Reviews syndicated from new brands in the last 30 days
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Number of reviews syndicating to brands on your site from new Network source brands.
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Date of first syndication
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Date a brand on your site received syndication from a brand on the Network for the first time.
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Network sources
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Name of the Network sources providing syndication to a brand on your site.
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Brand
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Name of the brand on your site receiving syndication from a Network source.
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Coverage with only inbound syndication
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Percentage of brands on your site that have displayable reviews, only considering inbound syndicated reviews from Network sources.
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Volume of inbound syndication
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Number of reviews a Network source has syndicated to a brand on your site.
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Average rating
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Average rating of syndicated reviews a Network source has syndicated to a brand on your site.
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Categories
Insight
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Description
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% Categories have ever received inbound syndication
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Percentage of categories on your site that have ever received syndicated reviews from Network sources.
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New categories received syndication in the last 30 days
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Number of new categories on your site that have received syndicated reviews from Network sources.
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Reviews syndicated from new categories in the last 30 days
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Number of reviews syndicating to categories on your site from new Network source categories.
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Date of first syndication
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Date a category on your site received syndication from a category on the Network for the first time.
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Network source
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Name of the Network sources providing syndication to a category on your site.
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Category
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Name of the category on your site receiving syndication from a Network source.
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Coverage with only inbound syndication
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Percentage of categories on your site that have displayable reviews, only considering inbound syndicated reviews from Network sources.
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Volume of inbound syndication
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Number of reviews a Network source has syndicated to a category on your site.
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Average rating
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Average rating of syndicated reviews a Network source has syndicated to a category on your site.
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Coverage dashboards on the Network view
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Product coverage
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Find out how many of your active products are currently displaying reviews at network partners and the average number of reviews for each active product.
The graph displays breakdown of the matched products by displayable review count at network partner sites. Select Show data table to view how many of these products have only native reviews or only syndicated reviews.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Matched products with displayable reviews
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Percentage of active and inactive products in your catalog that match to active products with displayable reviews across the Network.
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Average reviews per reviewed product
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Average number of displayable reviews for each product that has displayable reviews across the Network.
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Matched products with only syndicated reviews
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Percentage of products on your site that have only syndicated reviews across the Network out the total number of matched products in your catalog.
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Destination products with only syndicated reviews
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Percentage of active, unique products across retail destinations that would have zero reviews without your syndication.
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Product coverage impact
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Understand the impact your review sources have on review volume and product coverage. Coverage lift is calculated using the difference in product coverage on the Network, with and without reviews syndicated from your site.
Note: This dashboard only includes matched products from your catalog that receive syndicated reviews from Network sources.
Insights on this dashboard are split into three sections:
Coverage lift from your site
Insight
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Description
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Top Network destinations
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The number of active products that have reviews at each destination on the Bazaarvoice Network before counting the reviews syndicated from your site.
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Without syndication
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The number of active products that have reviews at each destination on the Bazaarvoice Network after counting the reviews syndicated from your site.
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With syndication
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The percentage increase in product coverage for active products on the Bazaarvoice Network after receiving syndicated reviews from your site.
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Coverage lift
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The number of active products in your catalog that have reviews on the Network.
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Volume lift from your site
Insight
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Description
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Top Network destinations
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Network destinations with the highest volume lift.
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Matched products with reviews
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Number of active and inactive products in your catalog that are matched to an active product at other retailers with at least one approved, displayable review.
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Without syndication
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Number of reviews at each Network destination before counting the reviews you syndicated to matched destination products.
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With syndication
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Number of reviews at each Network destination after counting the reviews you syndicated to matched destination products.
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% Syndicated content
| Percentage of total displayable reviews on a destination site syndicated from your site, based on matched products between the catalogs.
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Volume lift
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Percentage increase in reviews on the Network after receiving syndicated reviews from your site.
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Coverage opportunities
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Coverage opportunities highlight the products with reviews that could be syndicated once matched, and matched products without reviews to syndicate based on the last 30 days. This helps to understand which products present the greatest potential to lift product coverage on the Network.
Insights on this dashboard are split into two sections; Unmatched products and Matched products without reviews. From each section you can view the following insights:
Insight
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Description
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Unmatched products
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Top 25 products with the highest number of displayable reviews for each product that could be syndicated from your site to Network destination catalogs once matched.
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Matched products without reviews
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Products that are displayed on multiple destinations but have no displayable reviews.
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Outbound syndication growth
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Use this section to understand how syndicated content from Network sources have affected product coverage and review volume on your site over time.
Insights on this dashboard are split into three sections:
Network destinations
Displays the number of new network destinations that received syndication from your site for the first time. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Network destinations
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Total number of destination sites on the Network to which you have ever shared syndicated reviews. This includes all active and inactive destinations from the beginning of your syndication program.
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New destinations last month
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Number of new destinations that you syndicated content to for the first time last month.
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Matched product coverage
Displays the number of matched products and destinations products that received syndication from your site for the first time. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Matched products with syndicated reviews
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Total number of matched products in your catalog that have ever received syndicated content from your site.
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Matched products received their first syndicated review last month
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Number of matched products in your catalog that received a syndicated review for the first time last month.
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Destinations products with syndicated reviews
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Total number of destination products in your catalog that have ever received syndicated content from your site.
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Destination products received their first syndicated review last month
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Number of destination products in your catalog that received a syndicated review for the first time last month.
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Review volume
Displays the comparison between your native review volume and your syndicated review volume from the Network. Select Show data table to view the breakdown per day.
The insights on the left-hand side of the dashboard include:
Insight
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Description
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Syndicated review volume
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Total number of reviews that your site has ever syndicated to the Bazaarvoice Network from the beginning of your syndication program.
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Displayable review volume lift
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Percentage increase in displayable review volume on the Network that was syndicated from your site.
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