Displayable content export

Bazaarvoice Displayable Content Export (DCE) is a bulk-downloadable file of your approved, public-facing customer reviews stripped of personal data. You can use this file to host and display the content directly on your website. This means you can store UGC locally and display the content without calling the Bazaarvoice Ratings & Reviews display infrastructure. You may want to use DCE for performance, flexibility, or security reasons.

Retrieve DCE in bulk periodically to display UGC publicly on websites and other systems. Do not use DCE with internal systems, such as CRM platforms or analytics dashboards, because it does not contain all content relevant to those systems. You can obtain DCE through an HTTPS interface by first enabling the request and then transferring the content files.

Note: Bazaarvoice generates a full weekly DCE feed on Mondays, but there is no set time when the feed is available to the users.

Benefits of DCE

DCE offers the following benefits:

  • A service optimized for downloading displayable content in bulk
  • A single source of displayable native and syndicated UGC from the Bazaarvoice Network, which does not include personally identifiable information (PII)
  • Independence from the Bazaarvoice real-time display (API and hosted display)
  • Identification of configurable elements, such as ratings dimensions
  • Data normalization to facilitate transmission and import into a relational database

DCE comprises normalized content, including native content and syndicated content, configuration data, and product data. DCE does not include the following content:

  • Pending UGC
  • Rejected UGC
  • Approved UGC that was not syndicated due to other reasons (such as content codes)

How to use DCE

To obtain and import DCE, you must use the DCE HTTPS interface Opens in new tab to securely request and transfer the manifest and content files. DCE provides content in a machine-readable format (JSON), which you will use in an application that you must build, host, and maintain. Your team should have the following proficiencies:

  • Web application development
  • Client/server interaction based on the HTTPS protocol
  • The ability to process JSON
  • Data storage, retrieval, and manipulation

Workflow

The following diagram illustrates the contents of DCE and how to import and display the content:

Architecture diagram showing data flow where Native and Network UGC input into a DCE component alongside config and product data. A user process interacts with these content files and a manifest (Steps 1 and 2), saves the processed data to a database (Step 3), and displays it on a product website grid (Step 4).

Native and syndicated content is aggregated and normalized to create DCE. A manifest file is also created and provides a map of the data and includes a URL for each file in DCE.

To import and display UGC included in DCE, complete the following steps:

  1. Request the manifest file.
  2. Request the content files that are listed in the manifest, which contain UGC, configuration data, and product data.
  3. Import the UGC, configuration, and product data into your database.
  4. Assemble the data relevant to the product that is displayed and render the UGC on your website or application.

Refer to the Bazaarvoice Developer site Opens in new tab for complete information and instructions about the HTTPS interface.

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