The Bazaarvoice web analytics integration enables tracking of consumer interactions with Bazaarvoice-hosted user-generated content (UGC). When consumers view or interact with UGC on your website, Bazaarvoice sends interaction data to your analytics provider (Adobe Analytics or Google Analytics) and can also fetch transaction data from your analytics setup.
To learn more about the integration steps, see:
| Analytics providers | Purpose | |
|---|---|---|
| Google Analytics |  | Collect Bazaarvoice Pixel data |
 | Send transaction data to Bazaarvoice | |
| Adobe Analytics |  | Collect Bazaarvoice Pixel data |
 | Send transaction data to Bazaarvoice | |
