BV Pixel is a JavaScript-based data collection tool that tracks consumer interactions and transactional data. Similar to analytics services like Google Analytics, it provides deep insights into how user-generated content (UGC) influences your customers' journey and better understand the value of your UGC program.
Note: This article applies to the optimized BV Pixel loader (bv.js). If you are using the legacy scout file (bvapi.js), please refer to the BV Pixel v1 documentation. We strongly recommend migrating to v2 (bv.js) for performance improvements.
Watch this video to learn more about BV Pixel.
Key Benefits
Implementing the BV Pixel allows you to:
- Generate valuable insights: Captures key transactional information about product purchases, such as orders and order totals.
- Gather engagement metrics: Collect valuable data about consumer interactions, such as clicking, viewing, sorting or filtering product reviews.
- Run dashboard reports: Generate return-on-investment (ROI) reports. For example, the Conversion Impact Report e-Commerce.
- Collect reviews: Use consumer details (such as email address and product ID) collected on a confirmation page to request product reviews and increase your UGC volume.
Consumer events captured by BV Pixel
| Event Type | Method | Description |
|---|---|---|
| Product purchases | Transaction tag | Captures the order data on your Order Confirmation page. |
| File downloads | Conversion tag | Tracks downloads of manuals, coupons, software, or cash-back claims. |
| Registrations | Conversion tag | Tracks newsletter subscriptions or product warranty registrations. Add the conversion tag code on your Thank You page. |
| Page views | Automatic | Triggered every time a page containing Bazaarvoice content loads. |
| Impressions | Automatic | Triggered when a consumer reviews Bazaarvoice content on a webpage for at least five seconds. |
| Feature Events | Automatic | Triggered when a consumer filters, sorts, or paginates through Bazaarvoice content. |
