Network insights

The Network Insights dashboard shows you how your UGC program is performing at thousands of retail and brand sites across the Bazaarvoice Network.

Go to Network insights

Sign in to the Bazaarvoice Portal .
From the navigation bar, select Insights.
From the left-hand navigation bar, select Network.

Before you begin

To use Network insights, your instance must be linked to at least one Bazaarvoice brand that sells five or more products at three or more retailers in the Bazaarvoice Network. The data you can access on each instance is then determined based on your Bazaarvoice package:

Access	Essentials	Advanced	Enterprise
E-commerce sites	1 e-commerce site	All	All
Performance, Sentiment, and Keyword insights	✔	✔	✔
Competitor insights	✘	✘	✔

Network filters

Use the following filters to limit the dataset for your Network insights:

Filter	Description	Example
BV Brand	The name that Bazaarvoice gives your brand. Insights unifies all the slightly different names that retailers label your brand into a single entity called the BV Brand. This ensures more accurate reporting. Select a brand to get a high-level overview of how it’s performing across all retailers in the Bazaarvoice Network.	Across different retailers the the brand “Endurance Cycles” may be called: Endurance Cycles Endurance cycles Endurance Cycle
BV Category	The name that Bazaarvoice uses to define product categories across the Bazaarvoice Network. Select a category to compare your brand with the Bazaarvoice Network benchmark within a selected product category.	“Clothing” or “DIY”. Product categories can be several tiers deep. For example, Apparel & Accessories > Shoes > Athletic > Ballet & Dance > Tap shoes.
Competitor	Select a named competitor to compare your brand with a competitor within the Bazaarvoice Network. The Network Insights dashboard updates dynamically to display the competitor comparisons.	A sports brand could select another well known sports brand to compare against.
Ecommerce site	Select an e-commerce site to understand how your brand is performing at a specific retail or brand website.	Find out how your newly launched skincare cream is performing at “X” retail site or at “Y” retail site.
Country	Select a country to check how your UGC program is performing in different countries at the brand and category level.	Your most popular brand may be underperforming (little or no reviews) in country "X".

Network dashboards

Depending on your package, you can access up to four types of insights from this dashboard:

Performance insights - Find out how your UGC program is performing and where you can improve.
Sentiment insights - Understand what customers like and dislike about your brand.
Keyword insights - Get a list of the top keywords that come from both positive and negative reviews, and which product reviews are contributing to the creation of those keywords.
Named competitor insights - Stay in tune with how your UGC performance and customer sentiment stack up against your competition at retailers across the Bazaarvoice Network.

Performance

The data source for performance metrics is approved, displayable reviews from all time or active products.

Insight	Description
Products with displayable reviews	Percentage of products that have native, syndicated, and product family reviews.
Average product rating	Average rating for displayable reviews for your brands’ products at a selected retail site.
Average reviews per product	Average number of displayable reviews that your reviewed products have.
% of products with 4+ stars	Percentage of products with displayable reviews that have a star rating of 4 or more.
Products with 4+ stars	Number of products with displayable reviews that have a star rating of 4 or more.
% of reviews with 4+ stars	Percentage of displayable reviews that have a star rating of 4 or more.
Total displayable reviews	Total number of reviews from all sources, including approved native, syndicated, and product family reviews.
% Review share	Percentage of displayable reviews from the total amount of displayable reviews within the selected BV Brand, BV Category, destination site, and/or country.
% Product share	Percentage of products from the total amount of products within the selected BV Brand, BV Category, destination site, and/or country.

Sentiment

Sentiment insights are based on data from approved, displayable reviews on active products.

Sentiment tab	Insight	Description
Positive	% positive sentiment	Displays the overall sentiment percentage for reviews with positive sentiment. It also indicates if this value has gone up or down in the last 30 days with the previous value.
Positive	Top 10 positive sentiments	Insights uses language processing technology to pull the “Top 10 positive” sentiments from customer reviews across the entire Bazaarvoice Network. Example themes are “Quality”, “Durable”, and “Comfortable”
Negative	% negative sentiment	Displays the overall sentiment percentage for reviews with negative sentiment. It also indicates if this value has gone up or down in the last 30 days with the previous value.
Negative	Top 10 negative sentiments	Insights uses NLP technology to pull the “Top 10 negative” sentiments from customer reviews across the entire Bazaarvoice Network. Example themes are “Returns”, “Disappointing”, and “Small”

Keyword

Discover keywords present across active product reviews, or filter by top-rated (4-5 star) and lower-rated (1-2 star) product reviews.

Keyword insights are based on data from approved, displayable reviews on active products. Each review also shows the review metadata, the rating, what day it was left, if it’s native or syndicated, and a link to where the product review lives.

Toggle between the different views:

All reviews - Keywords across all your product reviews
4-5 star reviews - Keywords filtered by top-rated (4-5 star) product reviews
1-2 star reviews - Keywords filtered by low-rated (1-2 star) product reviews

Select any one of the top keywords to drill down into your keyword insights. The dashboard will automatically list all consumer reviews that contain the highlighted keyword in context.

Each review also shows the review metadata, the rating, what day it was left, if it’s native or syndicated, and a link to where the product review lives.

Competitor

Competitor insights lets you discover how your brand measures up against your competition at retail and brand websites across the Bazaarvoice Network.

When you apply the Competitor filter, the insights are displayed across the performance, sentiments, and keywords sections to provide a side-by-side comparison against the selected competitor.

From the Network Summary dashboard, use the filters to select a named competitor from the Competitor drop-down list. The dashboard updates dynamically to display the competitor comparisons.
(Optional) Select an e-commerce site from the ecommerce drop-down list to compare how you and a competitor are performing at a retailer site for similar products.
(Optional) Select a country from the Country drop-down list to check how your UGC program is performing in different countries at brand and category levels.
Select Export to export your competitor performance insights to a CSV file.

Insights can access data for a brand's active products as long as it's sold at a retail site in the Bazaarvoice Network. Competitor brands can be outside the Bazaarvoice Network. To request additional competitors (25 maximum) that are not currently displayed, contact support.

Network insights in practice

The table below explains some examples of how the different Network insights offer opportunities to improve your UGC program.

Insight	Metrics	How to apply to your UGC program
Performance	% Products with displayable reviews and Average reviews per product	View how many products have reviews compared to the total number of products you have throughout the network. Identify strategic collection and coverage opportunities so you can increase conversion rates using tactics such as: Product sampling Review request campaigns Ramping up marketing efforts
Sentiment	Top 10 positive sentiments	Showcase positive customer reviews, images, and videos across your marketing channels. Use real customer quotes on your website to build trust and improve brand positioning.
Sentiment	Top 10 negative sentiments	Use feedback to inform product development of issues or trends and tailor marketing tactics or product messaging.
Keyword	Top 10 key words in context for all reviews	Improve search engine optimization (SEO) for your products by including the most commonly used words in your online content.
	Top 10 key words in context for 4-5 star reviews	Use keywords from high-rated reviews as inspiration for product descriptions and marketing tactics.
	Top 10 key words in context for 1-2 star reviews	Quickly identify common issues and inform product development of issues or trends in low rated reviews.
Competitor	Performance comparison	Identify ways to increase your product reviews through product sampling, syndication, or email campaigns, etc.
	Sentiment comparison	Find out what your brand is doing well in comparison to others and learn what areas could be improved compared to your competitors.
	Keyword	Find common themes to learn what can set your brand apart from other competitors and view how your brand is described by consumers versus how they describe competitors.