Sentiment insights

Use the sentiment dashboard to understand how well your products are performing in product ratings and review content on your site and syndicated across the Bazaarvoice Network.

To be eligible for sentiment insights, you must have at least 10 active products with at least 10 approved native or syndicated reviews written in English, French, or German.

Go to Sentiment insights

  1. Sign in to the Bazaarvoice Portal Opens in new tab.
  2. From the navigation bar, select Insights.
  3. From the left-hand navigation bar, select Sentiment. 

Sentiment filters

Use the following filters to limit the dataset for your Sentiment insights:

Filter type
Filters
Description
Date

Primary date


Filter by review date as far back as two years or compare data from two custom dates.

  • A native review's date is the review submission date.
  • A Network review's date is the date the review first appeared on your site.

Select an option from the Compare list to compare the specified dates.

Compare
Content
Locale

Filter to limit data to one or more specific locales.


Locale data is only assigned to review content. Products are not assigned to locales and can not be limited to a specific locale.

Destinations
For Network view only.Filter to limit data to one or more specific Network review sources or destinations.
Products
Products
Limit data to specific products, brands, or categories. Filter by product status to limit data to only active products, only inactive products, or all products.
Brands
Categories

Sentiment dashboards

Sentiment insights has two views depending on your implementation:

  • Your site view
  • Network view

Dashboards on the Your site view

Product ratings

Understand how consumers have rated your products in reviews on your site and syndicating on the Bazaarvoice Network.

  • The Your site view displays average ratings of products on your site.
  • The Network view displays average ratings of syndicated products in the Bazaarvoice Network.
Insight
Description Data source
Average product rating
Average rating of all active products with reviews.
Approved, displayable reviews collected from all sources on active products.
Industry benchmark
Average rating of all active products with reviews in your industry.
Average product ratings from the most recent quarter on all active products offered by similar brands within the Bazaarvoice Network.
% of products with 4 stars and above
Percentage of active products that consumers have rated 4 stars and above.
 Approved, displayable reviews collected from all sources on active products.
% of products with 3 stars and below
Percentage of active products that consumers have rated 3 stars and below.
 Approved, displayable reviews collected from all sources on active products.
% of products with 2 stars and below
Percentage of active products that consumers have rated 2 stars and below.
Average product ratings from the most recent quarter on all active products offered by similar brands within the Bazaarvoice Network.
Average rating impact

Understand how your review collection sources have affected average product ratings.

  • The Your site view displays how your review collection sources have affected the average ratings on your site.
  • The Network view displays how syndication has affected the average ratings on each Network destination site.
Insight
Description Data source
Network impact
How reviews you collected from the Bazaarvoice Network have affected average product ratings on your site and on the Bazaarvoice Network.
Approved, displayable reviews collected from all sources on active products.
Rating impact from other sources
How reviews you collected from other sources, like custom campaigns, have affected average product ratings on your site and on the Bazaarvoice Network.
Approved, displayable reviews collected from all sources on active products.


Product rating opportunities

Understand which products will benefit most from a response to reviews and low ratings. Data for this dashboard is sourced from approved, displayable reviews collected from all sources on active products.

Insight
Description
Products with low ratings
Highly viewed products on your site that have an average rating below 3 stars.
Reviews awaiting response
Highly viewed products on your site that have an average rating below 3 stars and no responses to reviews in the last 30 days and all time.
Top consumer sentiment

Understand the most common positive and negative themes and keywords present in the product review content on your site. Products in this section are listed in order of descending review count. Data for this dashboard is sourced from approved, displayable reviews collected from all sources on all products.


Insight
Description
Review summaries
Shows review summaries for active products with over 30 reviews, provided in both paragraph and bulleted list formats. 

If review summaries are not active for your package, you will only see summaries of the top 25 most-reviewed products to demonstrate the feature. Contact Bazaarvoice support to add review summaries to your package.
Positive sentiment themes
The most positively discussed product features taken from the most recent thousand reviews from each collection source.
Negative sentiment themes
The most negatively discussed product features taken from the most recent thousand reviews from each collection source.
Marketing quotes
The most notable quotes from recent reviews that mention common themes. Quotes are listed by most recent submission date.
Common keywords
The most frequently used keywords in product reviews. Keyword quotes are listed by most recent submission date.

Dashboards on the Network view

Product ratings

Understand how consumers have rated your products in reviews on your site and syndicating on the Bazaarvoice Network.

  • The Network view displays average ratings of syndicated products in the Bazaarvoice Network.
  • The Your site view displays average ratings of products on your site.
Insight
Description Data source
Average product rating
Average rating of all active products with reviews.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.
% of products with 4 stars and above
Percentage of active products that consumers have rated 4 stars and above.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.
% of products with 3 stars and below
Percentage of active products that consumers have rated 3 stars and below.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.
% of products with 2 stars and below
Percentage of active products that consumers have rated 2 stars and below.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.


Average rating impact

Understand how your review collection sources have affected average product ratings.

  • The Network view displays how syndication has affected the average ratings on each Network destination site.
  • The Your site view displays how your review collection sources have affected the average ratings on your site.
Insight
Description
Data source
Network impact
How reviews you collected from the Bazaarvoice Network have affected average product ratings on your site and on the Bazaarvoice Network.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.
Rating impact from other sources
How reviews you collected from other sources, like custom campaigns, have affected average product ratings on your site and on the Bazaarvoice Network.
Approved, outbound syndicated reviews on active products from your native catalog that match with Bazaarvoice Network destinations.


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