Bazaarvoice Vibe Agents are AI-powered assistants that go beyond simple content generation — they can plan, ask questions, and execute multi-step workflows on your behalf. Instead of manually navigating through forms and piecing together campaigns, posts, or inbox responses, you can describe what you need in natural language and the agent handles the heavy lifting.
Before you begin
You can access agents from the Agents Dashboard, which serves as your central hub for launching workflows, continuing past conversations, and discovering what’s available.
The Agents Dashboard
To navigate to the Agents Dashboard, go to Vibe and select Agents from the main navigation.
This dashboard is your starting point for all agentic workflows. You will see a set of agent cards, each representing a specific workflow you can launch. Available agents are ready to use, while cards marked Coming soon indicate workflows that are in development.
To start a workflow, select the card for the agent you want to use. You’ll be taken directly into a conversational interface where the agent will guide you through the task.
Sampling campaigns agent
Create Sampling campaigns faster by describing your goals in plain language. The agent walks you through the key decisions conversationally, then pre-fills the standard campaign form so you can review and launch.
When you open the agent, describe your campaign naturally. The agent will extract what it can from your message, and only ask follow-up questions for anything you haven’t already covered.
During the conversation, the agent can search your product catalog by name or product ID and display matching results in a visual carousel for you to confirm.
Once you confirm the plan, the agent redirects you to the standard campaign form with the key fields already pre-filled for your final review.
Social inbox agent
Stay on top of what matters most in your Social Inbox. The Social Inbox agent analyzes your incoming messages, identifies the ones that need urgent attention, and helps you respond faster.
Ask the agent to surface urgent messages via the chat. You can filter results by intent and by topic, with message counts updating dynamically as you refine.
When you’re ready, select Go to Inbox to open a filtered view of those messages in your Social Inbox. AI-generated reply suggestions are available for urgent messages to help you respond quickly, and you can edit any suggestions.
Idea generator
Turn inspiration into action by brainstorming post ideas with the Idea generator agent.
You can start a session from one of three sources:
Trending TikTok hashtags.
Upcoming holidays.
A freeform idea of your own.
Before generating ideas, you can set a primary goal (for example, driving likes) so the suggestions align with the KPI you want to hit.
The agent will present a list of post ideas, each with a title, concept description, and suggested engagement prompt, all tailored to your brand context. You can refine the output conversationally, and the agent will update accordingly.
When you’re happy with a concept, select the option to create a draft. The agent will open the Unified Scheduler, with relevant fields, such as the caption, already filled in.
Prompt-based reporting
Prompt-based reporting lets you ask questions about your Vibe data in plain language from a dedicated chat page, instead of navigating dashboards and filters to find an answer. It draws on data from across your Vibe reporting (campaigns, social posts and analytics data), and your commerce experiences (Like2Buy, Galleries, and Showroom).
Type a question the way you would ask a colleague, for example "How did Reels perform last month?" or "What was my TikTok engagement rate last week?", and get an answer built from your own Vibe reporting.
Prompt-based reporting only uses your own Vibe reporting data. It does not pull in third-party data. Answers are currently available in English only.
To access prompt-based reporting:
Go to Agents.
Select Analyze performance.
Ask the agent a question:
Simple requests: “What was my Instagram engagement rate last month?”
Comparisons: “How did Stories perform versus Reels last week?”
Trends: “Has my UGC submission rate gone up or down this quarter?”
Ask a follow-up question. For example, if you just asked about Stories performance, your follow-up question might be “What about Reels?”.
If your question is outside the agent’s scope or it doesn’t have enough data, the agent will give you an explanation or suggestion. If there is a clear next step, the agent may prompt you to carry that insight to another agent such as the Idea Generator.
