Creator campaigns

Brands launch Creator Campaigns for multiple reasons including, but not limited to, collecting user-generated content (UGC), launching new products, driving conversions, and brand equity. They invite creators to take part in these campaigns who they would like to sample their products, and sometimes request that they post content which includes the products to their social media accounts. 

Each campaign you participate in has requirements which are the specific tasks the brand or agency is asking you to complete such as publishing a sponsored video or mentioning you on their social media. Requirements are clearly listed within your Campaign Proposal.

Joining a campaign 

As a creator, you may be invited to join a campaign which will involve receiving product samples in exchange for tasks related to UGC. If you have received the invite link to a brand’s campaign, follow the steps below to submit your proposal: 

  1. Select Product Selection and choose which products you would like to sample. There may be restrictions on the number of products or cart value you can select.

  2. Complete the Shipping Details section. Mandatory fields are marked as such. 

Note: These first two steps depend on the brand’s configuration. Some brands may not offer product sampling, in which case these steps will not apply.

  1. Review the tasks that are required as part of the campaign. 

  2. Review the Affiliate Details section. 

Note: You will only receive a unique affiliate code once your proposal has been approved. 

  1. Review the Fixed Pay Details section. You can then add any necessary comments, which may include a counter offer, depending on whether brand is open to negotiations.

Note: Compensation can be a product gift, fixed payment, or affiliate pay. However, there are exceptions when brands don’t offer any form of compensation. 

  1. Connect your Instagram, TikTok, or YouTube account by selecting Connect. Enter your username or handle and select the relevant Connect button. You will be prompted to sign in to Facebook, TikTok, or YouTube. Follow the instructions to sign in and authenticate your Instagram, TikTok, or YouTube account.

  2. Once your account has been authenticated, review the Content Rights section. These terms and conditions are configured by the brand, and may provide details around the use of your UGC. If you agree with the terms and conditions, select the checkbox to confirm and then select Submit to submit your proposal.

  3. A confirmation message will be displayed indicating your proposal has been submitted. Your proposal will be handled by the brand and they will contact you regarding its status.

Submit content for approval

If your campaign requires the brand to review content before you publish it, follow these steps:

  1. Open the creator portal and navigate to the Content Review tab.

  2. Select your submission type:

    • File upload: The limit is typically 80mb per file. You can upload multiple files at once.

    • URL upload: The URL must link directly to a public image file or file hosting services like Dropbox or Google Drive. For large videos, consider uploading an unlisted video to YouTube and submitting the unlisted URL for review.

  3. Add a drafted caption for the post.

  4. Select Submit for Review to notify your campaign manager.

Check content approval status

Once content is submitted, you can track its status on the Content Review page:

  • Pending Approval: Your post is waiting for review. You’ll receive an email notification confirming approval or comments.

  • Approved: Your post is approved. You’ll receive an email notification confirming approval.

Missing content

The system automatically collects published content that matches the campaign parameters. If your post is missing check for the following issues:

  • Missing keywords or hashtags: Your post caption must include all required campaign keywords or hashtags. Edit your caption to include them.

  • Instagram story tagging: For Stories, campaign keywords or hashtags must be included in a regular text caption, not a sticker format.

  • Wrong account or platform: The content was published to a social channel or account that is not part of the campaign requirements or is not the account the brand is monitoring.

  • Private account: Your post must be published to a public, professional (business or creator) account.

  • Timing: The post was published outside the active campaign date range or within the last 24 hours (it takes time for recent content to be collected).


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