Custom Reports

You can build your own custom report in Vibe to view your ideal report and share it with your team. You can build this custom report to include metrics across your commerce experiences, brand-owned social media accounts, and campaigns.

To create a custom report, follow these steps:

Sign in to Bazaarvoice Vibe.
Select the Insights tab from the main navigation.
Select the plus button (+) beside Custom Reports to start creating a new report.
Enter a title for your report and select Create Report.
Select Add Widgets to start adding the widgets for your report. See the section below for details on which metrics are included in each widget.

AI-powered insight summaries

You can generate an AI-powered insight summary of your custom report to get an instant, plain language breakdown of your metrics. This is useful if you want a quick read on your performance without reviewing every widget individually.

To generate a summary:

Open your custom report.
Select the date range you want to summarize.
Select Generate Summary.

Commerce Experiences

All Commerce Experiences

Commerce Experiences Overview (stat bubble or chart)

Metric	Definition
Total Visits	Total sessions across all Vibe commerce experiences.
Total Clickthroughs	Clickthroughs: Total times that users followed a link to your website across all Vibe Commerce experiences. CTR (Clickthrough rate): Total visits that include a clickthrough divided by total visits.
Total Transactions	Transactions: Total orders attributed to Galleries using the e-commerce attribution model set on the Settings page, plus orders attributed to the clickthroughs to site from all other Vibe Commerce experiences. Conversion rate: Total visits that resulted in an order divided by total visits.
Total Revenue	Revenue: Transaction revenue attributed to on-site Vibe Commerce experiences as defined by the e-commerce attribution model set on the Settings page, plus revenue attributed to clickthroughs to site from Commerce experiences. AOV (Average Order Value): Average revenue for each transaction made through clickthroughs to your website.

Galleries

Galleries overview (stat bubble or chart)

Metric	Definition
Total visits	Total on-site sessions that viewed a Gallery.
Total clickthroughs	Clickthroughs: Total times that users followed a link to your website from your Gallery. CTR (Clickthrough rate): Total visits that include a clickthrough divided by total visits.
Total transactions	Transactions: Orders attributed to Gallery as defined by the e-commerce attribution model set on the Settings page. Conversion rate: Total visits that resulted in an order divided by total visits.
Total revenue	Revenue: Transaction revenue attributed to Gallery as defined by the e-commerce attribution model set on the Settings page. AOV (Average order value): Average revenue for each transaction made through clickthroughs to your website.

Like2Buy

Like2Buy overview (stat bubble or chart)

Metric	Definition
Total visits	Total sessions that viewed your Like2Buy stores.
Total clickthroughs	Clickthroughs: Total times that users followed a link to your website from your Like2Buy stores. CTR (Clickthrough rate): Total visits that include a clickthrough divided by total visits.
Total transactions	Transactions: Orders made from clickthroughs to your website from your Like2Buy stores. Conversion rate: Total visits that resulted in an order divided by total visits.
Total revenue	Revenue: Transaction revenue attributed to clickthroughs to site from Like2Buy. AOV (Average order value): Average revenue for each transaction made through clickthroughs to your website.

Social

Social Audience Overview (chart or table)

Metric	Definition
Total followers	Total number of followers, subscribers, or fans you have on your chosen social platform.
Net change in followers	Number of followers you have gained or lost over the selected time period.

Social Feed Engagement (stat bubble, chart, grid or table)

Metric	Definition
Posts	The total number of posts across all your networks.
Views	Sum of views across posts that were posted in the selected time period. For Meta platforms, this is calculated via Reach while for other platforms this is calculated via Views. This metric only includes organic traffic.
Total engagements	Total engagements across posts that were posted in the selected time period. This includes likes, comments, and shares. This metric only includes organic traffic
Engagement rate	Total engagements across posts that were posted in the selected time period divided by how many people have seen the content. This metric only includes organic traffic.

Campaigns

All campaigns

All campaigns overview (stat bubble or chart)

Metric	Definition
Total social content	Total number of pieces of social content submitted across all campaigns.
Total views	Total number of views of photos or videos posted by creators across all campaigns.
Total engagements	Total number of engagements with content submitted across all campaigns. This includes likes, comments, and shares.
Total affiliate visits	Total number of visits across all your campaigns’ affiliate destination links.
Total affiliate revenue	Total amount of commission-based compensation sent to creators. We calculate this based on the number of sales generated through affiliate or discount codes assigned to creators.
Total onsite revenue	Total revenue from campaign content published on your Galleries or Ratings & Reviews displays. Revenue is based on the e-commerce attribution model set in your account settings. Onsite revenue for reviews is available from March 1, 2025.

Creator campaigns

Creators campaign overview (stat bubble or chart)

Metric	Definition
Total content	Total number of pieces of social content submitted in social creator campaigns.
Total estimated views	Total estimated views of photos and videos submitted across social creator campaigns.
Total engagements	Total number of engagements with content submitted across all social creator campaigns. This includes likes, comments, and shares.
Total EMV	Total estimated earned media value for all social creator campaigns. We calculate total EMV using the estimated views and engagements.
Total visits Note: Unavailable with the chart widget.	Total number of visits across all your social creator campaigns’ affiliate destination links.
Total affiliate revenue Note: Unavailable with the chart widget.	Total amount of commission-based compensation sent to creators. We calculate this based on the number of sales generated through affiliate or discount codes assigned to creators.
Total onsite revenue	Total revenue generated by photos and videos in your Galleries across all your social creator campaigns.

Creators campaign overview (table)

Note: When reporting on creator campaigns via the table widget, metrics reflect the full duration of all creator campaigns that were active during your selected date period.

Metric	Definition
Campaign name	The name of your campaign.
Status	The status of your campaign: In progress or Completed.
Platform	This indicates whether the campaign content is requested across multiple platforms or a single platform.
Creators	The total number of creators who participated.
Content	The total number of posts submitted.
Views	The estimated total number of social media views of photos or videos submitted.
Engagement	Total number of engagements with content submitted across all Creator campaigns. This includes likes, comments, and shares
EMV	The estimated earned media value of content submitted.
Visits	Total number of visits from your affiliate destination links.
Affiliate revenue	Total amount of commission-based compensation sent to creators.
Onsite revenue	Total revenue generated through viewing the content onsite.

Sampling campaigns

Sampling campaign overview (Stat bubble or chart)

Metric	Definition
Total social content	Total number of pieces of social content submitted across all Sampling campaigns.
Total estimated views	Total estimated social media views of the photos and videos submitted across Sampling campaigns.
Total engagements	Total number of engagements with content submitted across all Sampling campaigns. This includes likes, comments, and shares.
Total EMV	Total estimated earned media value for all Sampling campaigns. We calculate total EMV using the estimated views and engagements.
Total onsite revenue	Total revenue from Sampling campaign content published to your Galleries or Ratings & Reviews displays. Revenue is based on the e-commerce attribution model set in your account settings. Onsite revenue for reviews is available from March 1, 2025.

Sampling campaign overview (Table)

Note: When reporting on Sampling campaigns via the table widget, metrics reflect the full duration of all Sampling campaigns that were active during your selected date period.

Metric	Definition
Campaign name	The name of your campaign.
Status	The status of your campaign: In progress or Complete.
Social content	The total social content submitted in this campaign.
Review content	The total review content submitted in this campaign.
Views	The estimated total number of social media views of photos or videos submitted in this campaign.
Engagement	The estimated total number of engagements with content submitted in this campaign. This includes posts, likes, comments, and shares.
EMV	The estimated earned media value of content submitted in this campaign.
Tasks completion rate	The percentage of creators who have completed all required tasks in this campaign.
Onsite revenue	Total revenue generated by content created from your campaigns that have been published to your galleries or your ratings and reviews displays. Revenue is attributed based on the e-commerce attribution model set in your account settings. Onsite revenue for reviews is only available from March 1st, 2025.

FAQ

Why am I not seeing data for a certain time period?

There are a few reasons why data may not be available:

Revenue metrics may take up to 48 hours to be recorded, so to report on revenue we recommend filtering to an older date range or to come back later to view your data.
Onsite revenue for reviews is only available from March 1, 2025.
Pinterest audience data is only available for the last 30 days due to Pinterest API limitations
Pinterest feed engagement data is only available for the last 90 days due to Pinterest API limitations.

Why can't I generate a summary?

Summaries can't be generated if there's no data available for your selected date range. Try selecting a different date range and generating your summary again.