View and report on your Galleries insights from the Insights page in Bazaarvoice Vibe.
Before you begin
Connect your Google Analytics or Adobe Analytics account to view revenue and transaction metrics in Vibe.
Where to start
In Vibe, select Insights > Galleries. Select individual Galleries that appear to view Gallery-specific insights.
Set up Galleries attribution
Follow these steps to set up Galleries attribution in Vibe:
- In Vibe, select the gear icon in the upper-right corner. The Settings page will open.
- Select the Analytics Providers tab.
- Under Ecommerce Attribution, select the drop-down menu.
- Select the attribution source you want to use.
- Select Save Changes.
View the following table to see what is attributed in each attribution model.
| Attribution Model | Includes Page Loads | Includes Page Loads and Hovers | Includes Page Loads, Hovers, and Item Clicks | Includes Page Loads, Hovers, Item Clicks, and Product Clicks |
|---|---|---|---|---|
| Loaded the Gallery | Yes | Yes | Yes | Yes |
| Interacted with Gallery (Hovered or Click) | No | Yes | Yes | Yes |
| Clicked Image (or Enlarged Product Modal) | No | No | Yes | Yes |
| Click through to a Product Detail Page | No | No | No | Yes |
Metrics graph
You can view a graph that displays a certain metric over the selected date range on each Gallery tab.
Change the metric displayed on the graph
To change the metric displayed on the graph, select the tab for one of the metrics (for example, Transactions) above the graph.
Change the date range
Follow these steps to change the date range displayed on the graph:- Select the date range drop-down menu on the left above the graph.
- Choose from the listed date ranges or set a custom range.
- Select Set Date.
Change the attribution model
Follow these steps to change the date range displayed on the graph:
- Select the attribution model drop-down menu on the right above the graph.
- Choose from the list of attribution models. Refer to the "Set up Galleries attribution" section of this article to learn more.
Revenue funnel
The revenue funnel to the right of the metrics graph shows how visits and clickthroughs lead to transactions. Select a section of the funnel to change the metric displayed on the graph.
Metrics definitions
View the following table to see the seven metrics that you can view for your Galleries and their definitions.
| Metric | Definition |
|---|---|
| Visits | Total sessions that viewed your Galleries. |
| Clickthroughs | Total times that users followed a link to your website from your Galleries. |
| Clickthrough Rate (CTR) | Total visits that include a clickthrough divided by total visits. |
| Transactions | Orders attributed to Galleries as defined by the attribution model that you chose. |
| Conversion Rate | Total visits that resulted in an order divided by total visits. |
| Revenue | Transaction revenue attributed to Galleries as defined by the attribution model that you chose. |
| Average Order Value (AOV) | Average revenue for each transaction made through clickthroughs to your website. |
Export to CSV
When you export your Galleries data to a CSV, six files that display your metrics, media data, product data, and more will be exported. The selected date range affects the exported CSV file.Follow these steps to export your Galleries data:
- Select the export button. A compressed file will start downloading in your browser.
- Extract and open the CSV files to view in-depth information about your Galleries.
Your On-Site Traffic
The Your On-Site Traffic section shows you a comparison of traffic to your website that interacted with Galleries and traffic that didn't.
You can view the following three metrics in this section:
- Time on Site: The average amount of time users spend on your website.
- Conversion Rate: The percentage of sessions that result in transactions.
- Average Order Value: The total revenue of your website divided by total transactions.
Each chart shows each metric for traffic that interacted with Galleries and traffic that didn't. Below each metric, you'll see the Lift percentage for that metric. Lift is the percentage difference between the two different kinds of traffic.
Email capture
You can export the emails collected from your Galleries where users uploaded content and included their email. On the Email Signups panel, select the button labeled CSV to export the file.
Engagement & ROI Breakdown
You can view how each Gallery is performing in the Engagement & ROI Breakdown section. View the "Metrics definitions" table above to see what metrics you can view in this section.
Top Performers
The Top Performers section shows the top performing media, products, and contributors on your Galleries.
Sort and filter Top Performers
You can filter and sort your top performers using three options:- Metrics: Sort your media or products by Most Interactive Views or Most Clickthroughs. For definitions of each metric, refer to the Metrics definitions section of this article.
- Media or product: Filter by Media, Products, and Contributors to display your top-performing individual media, tagged products, or individual contributors.
- Date range: The date range set at the top of the page will affect the Top Performers section.
You can also change how the Top Performers section is presented by switching from a grid view to a list view, and changing how many results are displayed per page.
