Media and data retention policy

In order to maintain a reasonable volume at scale across all clients and to ensure high system performance, Bazaarvoice Vibe uses a retention policy for all media.

Data we never delete

We never delete any of the following media and data:

Brand Instagram account content

Brand Pinterest account content

Brand Twitter account content

Uploaded content

Any content that you have taken action on. This can include:

Productized content
Labeled content
Reveals
Showrooms
Featured items on Like2Buy
Galleries content
Beautified images
Content added to a collection

Retention rules for other media

Tracked Instagram hashtags, mentioned media, tagged media, and associated data that has not been acted upon (see above list) is retained for 90 days
Tracked Instagram user media and associated data that has not been acted upon (see above list) is retained for 2 years
Pending Galleries media that not been acted upon is retained for 90 days

Note: Your Vibe start date has no effect on the retention dates applied to your media.