Use the Analytics page to view insights about your connected Pinterest account, your audience, and your competitors.
Before you begin
Before you can use the Analytics page, you must connect your Pinterest account.
Open the Analytics page
In Vibe, select Publishing > Analytics.
Account Summary
When you open the Analytics page, select the Account Summary tab under Pinterest. Here, you can view a summary of all the Pinterest insights on the Analytics page.
Account metrics
The following table shows the account metrics you can view on the Account Summary tab.
| Metric | Definition |
|---|---|
| Profile Views | The number of unique views your pins received in the last 30 days. |
| Total Impressions | The number of times your pins were seen on screen. |
| Total Engagement Rate | Total engagement with your pins divided by total impressions. Engagements include pin clicks, outbound clicks, and saves. |
Top Recent Pins
Use the Top Recent Pins section to view performance metrics for pins published in the last 30 days with the most impressions.
Read the Engagement section below to see the definitions for each of these metrics.
Engagement
Select the Engagement tab on the left side of the page to open the Engagement page. On this page, you can view metrics and insights for your Pinterest pins.
The following table shows the metrics you can view for each post.
| Metric | Definition |
|---|---|
| Impressions | The number of times your pins were seen on screen. |
| Pin Clicks | The total number of clicks on your pins to content on or off Pinterest. |
| Saves | The number of times your pins were saved. |
| Outbound Clicks | The total number of clicks to the destination URL associated with your pins. |
| Engagement Rate | Total engagements with your pins divided by total impressions. Engagements includes pin clicks, outbound clicks, and saves. |
Performance Over Time
This graph shows how your pins have performed over your selected date range. Use the drop-down menu to view performance of a specific metric.
Top Pins
Use the Top Pins section to view top performing pins based on your selected date range and sort order. You’ll have access to up to the top 100 pins for the filters selected.
Audience
Select the Audience tab on the left hand side to open the Audience page. On this page, you can view information about your channel followers and video viewers.
Change in Followers
You can use this section to view how your number of followers has changed over a selected date range. Use the drop-down menu to select this date range.
Profile Views
You can use this section to view how your number of profile views has changed over a selected date range. Use the drop-down menu to select this date range.
Performance Over Time
This graph shows how your follower count has changed over your selected date range.
