Product tag brand-owned and user-generated content to create shoppable media that you can distribute to your Commerce features in Bazaarvoice Vibe.
Manually product tag a content item
Follow these steps to manually product tag a content item:
- In Vibe, select a content item. The Universal Image Actions (UIA) page will open.
- Select the Add Products tab.
- Select a point on the content where you want the product tag to appear.
- In the text box under Add Products, enter the name, SKU, or URL of the product you want to tag.
- Select the Tag button on the products you want to tag.
- Select Done.
Product tag using Intelligent Product Tagging
Intelligent Product Tagging (IPT) uses Bazaarvoice AI to identify products in content that match products in your product catalog.
Follow these steps to product tag a content item using IPT:
- In Vibe, select a content item. The Universal Image Actions (UIA) page will open.
- Select the Add Products tab.
- Hover over the content item. If IPT identifies any products, a grey box will appear over them.
- Select the grey box that appears. If a grey box does not appear over the product you want to tag, follow the steps above to manually product tag a content item.
- On the right side of the page, products that IPT detects will appear under Detected Products.
- If the product you want to tag is there, select it to apply the product tag. If it's not, follow the steps above to manually product tag a content item.
- Repeat steps 3-6 to add more product tags.
- Select Done.
Rate IPT detected products
When IPT detects and suggests products to tag, you can rate the suggestions by selecting the thumbs up or thumbs down icon at the bottom of the page next to Rate these suggestions.
Best practices for IPT accuracy
The performance of Intelligent Product Tagging (IPT) is directly dependent on the quality and depth of your product catalog. To ensure high-precision matching between User-Generated Content (UGC) and your shoppable items, please adhere to the following data standards:
Prioritize catalog data quality: High-performance IPT requires a rich, consistently maintained, and regularly updated product feed.
Regularly sync catalog: Execute high-frequency updates to reflect new arrivals and removals. Continuous data enrichment and frequent syncing ensure the IPT model remains aligned with your most recent product offerings.
Keep stock availability updated: Promptly remove or flag out-of-stock and retired items.
Provide high-resolution images: Use high-quality visuals in your product catalog to improve the AI’s ability to recognize products across diverse lighting, angles, and environments.
Standardize product names and titles: Implement clear, distinct naming conventions to allow the AI to move beyond a visual guess and achieve an exact match.
Implement comprehensive category data: Use well-structured breadcrumbs (for example, Home Decor > Lighting > Table Lamps) in the product catalog. Granular categorization narrows the search space, increasing both speed and accuracy.
Ensure accurate SKUs and product IDs: Reliable SKUs and IDs are the essential anchors required to link identified visual content back to the correct shoppable product in your catalog.
