Rights Requests Insights
If you request rights to UGC, the Rights Requests Insights feature is a way for you to see the performance of each of your Rights Request Messages. This includes both comments and direct messages.
Before you begin
Connect your Google Analytics or Adobe Analytics account to view revenue and transaction metrics in Vibe.
Where to start
In Vibe, select Insights > Rights Requests.
Metrics graph
You can view a graph that displays a certain metric over the selected date range.
Change the metric displayed on the graph
To change the metric displayed on the graph, select the tab for one of the metrics (for example, Percentage approved) above the graph.
Change the date range
Follow these steps to change the date range displayed on the graph:
- Select the date range drop-down menu on the left above the graph.
- Choose from the listed date ranges or set a custom range.
- Select Set Date.
Metrics definitions
View the following table to see the four metrics that you can view for your Request Messages and their definitions.
| Metric |
Definition |
|---|---|
| Requested |
Total number of rights requests you have sent. |
| Approved |
Total number of rights requests you have sent that have been approved. |
| Rejected |
Total number of rights requests you have sent that have been rejected. |
| Pending |
Total number of rights requests you have sent that are still awaiting review. |
Request Message Performance
The Request Message Performance section shows a summary of how each request message you have sent has performed. The following table describes the different performance attributes.
|
Attribute
|
Definition |
|---|---|
|
Request message |
The message being used to request rights. |
|
Requested |
Total number of times the Request Message has been sent. |
| Approved |
Total number of times a user has approved rights requests after receiving the Request Message. |
| Approval rate |
The Approval rate of the Request message, as a percentage. |
Best practices
When requesting rights to user-generated content that mentions your brand, there are a few simple yet effective best practices to follow. These aim to help you optimise your rights requests and increase your approval rate.
- be clear, direct, and concise
-
Make requests time-bound or context-specific
Phrases that create urgency or excitement usually receive higher engagement. A request that feels more pressing might encourage quicker action.
Example: “We’d love to share this right away!" or "Can we pass it along?".
-
Build trust and provide value
If you’re a lesser-known brand, adding a bit of credibility can help. Mention your brand and where the content will be featured. Explain how the creator benefits from the approval in terms of exposure, engagement, or recognition.
Example: "Hi! We’re from [Brand Name]. We love your post and would love to feature it on our official page. Reply YES to approve!"
-
Show Gratitude
Saying “thank you” makes your request feel more respectful and inviting.
Example: "We love your video! Thank you for sharing. Can we feature it on our site?..."
-
Match your brand’s tone
Stay consistent with your brand voice. If your brand is fun and casual, use that tone. If it’s more professional, keep it polished.
-
Maintain a positive and neutral tone
Messages that maintain a professional yet friendly tone without being overly promotional or demanding usually receive better engagement.
Make it obvious what you're asking for and keep your message balanced and engaging. Messages under 10 words or over 50 words tend to have lower approval rates.
Example: "We’d love to share your photo on our Instagram! Reply with #YES to approve."
By following these best practices, you can boost your approval rates and build stronger relationships with content creators.
