Use the Analytics page to view insights about your connected YouTube account, your audience, and your competitors.
Before you begin
Before you can use the Analytics page, you must connect your YouTube account.
Open the Analytics page
In Vibe, select Publishing > Analytics.
Account Summary
When you open the Analytics page, select the Account Summary tab under YouTube from the left-hand navigation. Here, you can view a summary of all the YouTube insights on the Analytics page.
Account metrics
The following table shows the account metrics you can view on the Account Summary tab.
| Metric | Definition |
|---|---|
|
Change in Subscribers |
Net increase or decrease in subscribers over the last seven days. |
| Views |
Number of views over the last seven days. |
| Engagement Rate |
Likes and comments your videos have received, divided by their views over the last seven days. |
Performance Over Time
Below the account metrics, you'll find a graph. This graph shows how each account metric has changed over the last seven days. Select the different metrics to view how they've changed.
Upcoming Scheduled Videos
This section shows the videos you have scheduled to be posted including the date and time you have scheduled, and the video length.
Recent Video Performance
View the performance of your eight most recent YouTube videos. To see more YouTube engagement data, select the View Engagement button.
Engagement
Select the Engagement tab on the left side of the page to open the Engagement page. On this page, you can view metrics and insights for your YouTube posts.
Engagement metrics
The following table shows the account metrics you can view on the Engagement tab.
| Metric | Definition |
|---|---|
| Views |
Number of views in the selected date range. |
| Comments |
Number of comments received in the selected date range. |
| Engagement Rate |
Likes and comments your videos have received, divided by their views in the selected date range. |
| Likes | Number of likes received in the selected date range. |
| Shares |
Number of times your videos have been shared in the selected date range. |
Performance Over Time
Below the account metrics, you'll find a graph. This graph shows how each account metric has changed over the last seven days. Select the different metrics to view how they've changed.
Video Performance
This section shows your videos ranked by performance on your channel. Views are cumulative and up-to-date.
Audience
Select the Audience tab on the left hand side to open the Audience page. On this page, you can view information about your channel subscribers and video viewers.
Change in Subscribers
You can use this section to view how your number of subscribers has changed over a selected date range. Use the drop-down menu to select this date range.
Performance Over Time
This graph shows how your subscriber count has changed over your selected date range.
Audience Metrics
The following table shows the account metrics you can view on the Audience tab.
| Metric | Definition |
|---|---|
| Viewers by Gender |
Current gender distribution of viewers. |
| Viewers by Age |
Current age distribution of viewers. |
| Views by Country |
Current country distribution of viewers. |
