Learn about Bazaarvoice's guidelines for syndicating content in the Bazaarvoice Network.
Learn about syndication
Use the links in the following table to read guidelines for different aspects of syndication at Bazaarvoice.
|
Article
|
Description |
|---|---|
| Network and general syndication guidelines |
Learn about our guidelines for syndication across the Bazaarvoice Network.
|
| Product matching |
Learn how Bazaarvoice performs product matching and the data requirements for this process. |
| Managing your syndication program |
Learn how to manage and attribute content in the Bazaarvoice Network.
|
| Syndication network policies |
Learn about Bazaarvoice's rules for disclosing incentivized reviews and syndicating review content between brands or suppliers and their retail channel partners. |
| Definitions and moderation codes |
Understand terms related to Bazaarvoice syndication and learn how to use codes to prevent content from syndicating. |
| FAQs |
Find answers to frequently asked questions about syndication at Bazaarvoice. |
Overview of syndication
Syndication enables you to display user-generated content (UGC) including ratings, reviews, photos, videos, and social posts across the Bazaarvoice Network. This helps increase your overall number of reviews and number of products that have at least one review.
Product pages with at least one review have an average conversion rate increase of 10%. The more reviews you have, the more conversion increases. Sharing UGC across retail partners allows you to build trust, increase average order value (AOV), and boost ROI.
Product matching
- To display your UGC on retailers’ product display pages (PDPs), Bazaarvoice automatically matches items across product catalogs using global product identifiers such as GTINs (UPCs/EANs).
- All product identifiers must be added to your Bazaarvoice feed before automatic product matching can take place.
- eview syndication depends entirely on matching product identifiers—such as UPC, EAN, GTIN, MPN, or model number—between the source and destination products. Missing or mismatched identifiers prevent reviews from syndicating.
- Native review syndication depends on product families.
Content moderation
Content moderation protects you against inappropriate content. Bazaarvoice moderation codes flag content that might not be appropriate for all retail partners and adds badges to reviews from sampling or Influenster campaigns. Follow our moderation guidelines.
Launching a new product
When you’re launching a new product, having UGC in your PDPs will help increase conversion. To launch a new product successfully, we recommend you take the following actions:
- Run a sampling campaign to send product samples to targeted reviewers and generate UGC three to four weeks before launch.
- Two weeks before launch, tell your developers to update your product catalog feed with valid GTINs (UPCs/EANs) for the new SKUs (stock keeping units) and configure BV Pixel. Our automated network streaming service will link the products and prepare the reviews to syndicate across the Bazaarvoice Network.
- There is a default 7-day delay on syndicated content to ensure your brand site is first to receive SEO benefits. You can configure this delay and even reduce it to zero days. Contact Bazaarvoice support to configure your syndication delay.
- Monitor your UGC for compliance with Bazaarvoice’s moderation guidelines.
- One week after the launch of the product, review your Insights dashboards to see how syndication is boosting ROI by reducing cart abandonment, increasing AOV, and accelerating conversion.
Get help from developers
When you reach out to developers, make sure you cover the specific areas they need to touch. Use the following email template to help you communicate with them.
Subject: Action required - syndication feeds
We are losing revenue and conversion opportunities on retail partner sites due to product matching gaps. I need your help to align our catalog data so our UGC can flow.
- Can you make sure that our current product feed includes GTINs and Manufacturer Part Numbers for all active SKUs?
- Can you make sure BV Pixel is firing correctly on all checkout and transaction pages? This will help us track ROI and attribute sales back to our social and syndicated content.
- Can you set up an automated alert or a dashboard view that flags when our product feed fails to match in the Bazaarvoice Portal? This will help us fix errors before there’s a negative impact on conversion rates.
