With Bazaarvoice Insights you can:

• Identify Ratings & Reviews trends and coverage opportunities that can guide key business decisions
• Monitor customers' questions and feedback about your answers
• Compare your program’s performance to key competitors

In a nutshell, Insight's easy-to-use dashboards ensure you spend less time and energy sifting through UGC data and more time focusing on product performance metrics and customer feedback.

Required solutions and roles

To access Insights, you must be assigned the following solutions and roles.

Data availability 

Where does the data come from?

Depending on your implementation, we collect data from the following areas:

• Product catalog - helps us to match your UGC with the correct products, brands, and categories.
• BV Pixel - provides us with data about your transactions and visitor behaviours on your site.
• Native content imports - if you completed this before your implementation, this data is included in your Insights dashboards.
• Bazaarvoice Network - we look at the data being syndicated to and from your site to help measure the success of your UGC program. 

Note: Your instance must have at least 10 reviews or questions for any Insights to display.

How often is the data refreshed and when does it become available?

We refresh the Insights dashboards daily using the latest available data. Data usually takes up to 48 hours to become available in Insights. For example, when a review is moderated, the data may not be available in our reporting systems for 24 hours. It can take another 24 hours before aggregated metrics can be built on that data.

Note: Insights data is based on the UTCtimezone. This means that the data displayed in Insights can be different to what is shown in Manage Content, because that application is managed in your own time zone.

Best practices

To get the most out of what Insights has to offer, there are some best practices you can follow. These help make sure your data is up to date and give you the full picture on how your UGC program is performing.

Keep your product catalog up to date:

• Catalog - To get the best syndication results, make sure you regularly update your catalog with complete data for all your products.
• Product families - To enhance UGC shared across multiple related products, set up product families.
• Product matching - Product matches are made automatically only if both the source and destination catalogs contain sufficient and accurate details of the matched products. If you don’t have these details, product matching helps you find potential matches in the destination catalogs to which you're already sending reviews.
• Syndication partners - Check the partners you're connected to are correct and add any that are missing.

Implement analytics integrations:

• You can provide transactional and behavioural data to us using BV Pixel to understand your conversion story.
• If you are using a BV Pixel integration, check that you’ve set up the right events.

Benchmarks in Insights

Industry Benchmarks let you compare your UGC (user-generated content) performance against the median average for your industry, based on anonymized data that’s aggregated across the Bazaarvoice Network.

The benchmark values displayed across Insights are based on the industry vertical associated with your account and we display the industry with the benchmark. This is also known as a business category or industry sector. Benchmark data refreshes quarterly, reflecting the most recently completed quarter.

Note: If you believe the vertical shown doesn't match your business, contact support so that we can review this for you and correct it.

Benchmarks criteria

For benchmarks to display in your Insights dashboards, there are two requirements:

1. You granted Bazaarvoice permission to use your data for analytics purposes. 
2. Enough client accounts in an industry vertical have granted analytics permission and contribute enough data to sufficiently aggregate and anonymize a statistically reliable benchmark. 

If benchmarks are not displayed on your Insights dashboards, your account has not met one or both of these requirements. 

Go to Insights

To view and manage Insights:

1. Sign in to the Bazaarvoice Portal.
2. From the navigation bar, select Insights.
   The main Program Overview page appears where you can view a high-level summary of key metrics from across your entire Bazaarvoice program.

Note: If your company has more than one instance, use the instance selector located near the upper-right corner to move between them.