Onboard to the Bazaarvoice Partner Program

Partners and brands new to the program must complete an initial onboarding phase before syndicating to the Bazaarvoice Network. Expand the following sections for an overview of onboarding steps.

Partner onboarding

Bazaarvoice supports the initial partner onboarding process as follows:

  1. Signs an agreement and onboarding statement of work with the partner.
  2. Hosts a kickoff meeting.
  3. Sets up a sandbox environment and provides the partner with API keys.
  4. Hosts a series of technical training sessions to help the partner understand important requirements for participation, such as our authenticity requirements, syndication, product catalogs, and using the API.
  5. Consults with the partner team as they build the solution in the sandbox environment.
  6. Tests and certifies that the partner's completed solution meets our requirements.
Note: Once partners complete the onboarding phase, they can begin onboarding new brands. Partners must complete the onboarding phase only once.

New brand onboarding

For all brands wanting to participate in this partnership, the process is as follows:

  1. The brand signs a contract with Bazaarvoice to distribute content to the Bazaarvoice Network. The brand must sign an agreement with the partner if one is not already in place.
  2. Bazaarvoice provisions a brand account and provides the brand’s API keys and Secure File Transfer Protocol (SFTP) folder access credentials to the partner. Refer to Technical credentials for an example of information that we provide.
  3. The partner sends the brand’s product catalog with all necessary product information to the brand-specific SFTP location.
  4. Bazaarvoice enables and configures product matching between the brand’s product catalog and the Network.
  5. The partner enables ongoing content submission to Bazaarvoice through the API.
  6. As part of the contract agreement between Bazaarvoice and the brand, the partner sends an export of all historical content to the brand-specific SFTP location. We import and moderate all historical content.
  7. Bazaarvoice certifies that all required product catalog and review data is being received and that syndication is enabled and correct once the brand is live with the integration.
  8. Bazaarvoice moderates all content and distributes approved content to the Network.
  9. Bazaarvoice administers a formal quality review and coordinates adjustments to flagged items with the partner.

Technical credentials

Once Bazaarvoice has completed provisioning, the partner will receive the following information to complete the setup process on its platform.

SFTP Credentials for Product Catalog and Content Import

  • Staging: sftp-stg.bazaarvoice.com
  • Production: sftp.bazaarvoice.com
  • Username: The username provided during onboarding
  • Password: The password provided in email
  • Port: 22

Deliver the product feed to the /import-inbox folder.

Deliver the content import file to the /native folder.

API Keys and Encoding Key:

  • Production API Key: production_api_key
  • Staging API Key: staging_api_key
  • Shared Encoding Key: shared_encoding_key
Note: The password link is accessible for 30 days. Store this information securely for later reference. It is important to let your clients know that if they change or reset the password that they’ll need to inform you, as it will impact your access.
Provide feedback button