The Bazaarvoice Intelligent Trust Mark is a dynamic, user-generated content (UGC) powered badge that displays with your product reviews, informing consumers that the content has passed Bazaarvoice’s rigorous authenticity standards. Unlike a static badge, the Trust Mark is dynamically evaluated on each product display page (PDP), reflecting a commitment to transparency and authenticity. It serves as a visible, third-party verification that builds consumer confidence and trust.
The Intelligent Trust Mark is displayed at the top of the PDP as shown in the image below:
Key features and benefits
-
Indicates authenticity: The Trust Mark appears on the PDPs only when reviews meet our strict authenticity standards. These include fraud detection, content moderation, and compliance checks.
-
Built-in functionality: The Trust Mark is integrated into the Bazaarvoice platform, eliminating the need for manual management.
-
Enhances consumer confidence: The Trust Mark helps turn hesitant consumers into confident buyers.
-
Competitive advantage: Gain a competitive advantage by proving you are a trusted source for UGC. This builds consumer loyalty and prevents cart abandonment.
-
Network awareness: The Trust Mark algorithm evaluates both your native and syndicated reviews, offering a comprehensive view of authentic content.
-
Improved display opportunities: The Trust Mark is evaluated at the product level, not the account level. This provides more opportunities for it to display across the PDPs.
-
Streamlined implementation: Automated eligibility detection streamlines the enablement process.
Enable the Intelligent Trust Mark
A Bazaarvoice representative must enable the Intelligent Trust Mark for the PDP. If you do not see the Trust Mark, contact Bazaarvoice support. Once enabled, the Bazaarvoice platform's algorithm automatically determines which PDPs will display the Trust Mark.
Display requirements
For hosted display clients: You must use Bazaarvoice hosted display v.2 to access the Intelligent Trust Mark feature.
For older hosted display versions: You must first upgrade to the latest hosted display version. Refer to the Product display page v2 to get started.
For Bazaarvoice client API: The Bazaarvoice API supports the Intelligent Trust Mark. For more information, refer to the Intelligent Trust Mark on Products.
Frequently asked questions
Is the Trust Mark displayed on all Bazaarvoice products?
No. Currently, the Trust Mark is only available on Ratings & Reviews.
Is the Trust Mark available to all Bazaarvoice clients?
No. The Trust Mark is available only to eligible Bazaarvoice hosted display v2 clients as determined by the Moderation and Content Operations team.
Does the Trust Mark eliminate the brand’s regulatory responsibilities?
No. The Trust Mark does not replace a brand's responsibility to comply with local or regional regulations. It helps demonstrate due diligence, but you must still ensure your compliance practices are in place.
Will the Trust Mark display on every PDP if I am an eligible client?
No. The reviews on each PDP must meet specific criteria for the Trust Mark to display.
Can I choose which products the Trust Mark appears on?
No. The Trust Mark is calculated at the product level and will only appear where eligibility criteria are met. This ensures it's earned, not randomly placed.
Is the Trust Mark different from verified buyer badges?
Yes. Verified buyer badges are displayed at the individual review level, while the Trust Mark displays at the product level to verify the integrity of the entire review set.
Is the Trust Mark localised?
Yes. The Trust Mark is supported in all Bazaarvoice display languages, including translation of the mark itself.
Are there specific technology requirements for the new Trust Mark?
Yes. If you use Bazaarvoice hosted display, you must have implemented the bv.js file.
Is there a charge or fee for the Intelligent Trust Mark?
No. Bazaarvoice invests in Authenticity because we believe protecting the integrity of UGC is a responsibility to our consumers and industry, not an additional charge.
Where can I learn more about the Intelligent Trust Mark?
Refer to our Trust Mark page on the Bazaarvoice website. Additionally, contact a Bazaarvoice representative for more information.
