Methods to send order data

To enable the sending of review requests, Bazaarvoice requires data on all consumer purchases, including both transactional and non-transactional events.

Choose how to send order data

If your business handles both online and in-store purchases, use both of the following methods:

Online purchases

Implement BV Pixel on your checkout (transaction) page. BV Pixel captures order data automatically and sends it to Bazaarvoice.

In-store purchases

Submit an order data file to Bazaarvoice manually using either method:

If you are sending order data manually using any of the above-mentioned methods, confirm it is still being actively transmitted—otherwise Bazaarvoice will stop sending RREs.

Read the following sections carefully to explore your options for sending order data for Review Request Emails and Text Messages, and choose the approach that best fits your business needs. For further assistance, contact Bazaarvoice Support.

Email/Message	Mode	Methods
Review Request Email	Automatic	BV Pixel
	Manual (recommended for in-store purchases)	Bazaarvoice Portal
		Upload an XML file to the SFTP server
		Upload a TXT file to the SFTP server
		Use the Transactions API
Text Message	Automatic	BV Pixel
Text Message	Manual (recommended for in-store purchases)	Upload an XML file to the SFTP server

Automatic vs Manual

	Sending order data automatically	Sending order data manually
Business type	Suitable for online purchases	Suitable for in-store purchases
Technical requirement	Ensure BV Pixel is implemented in your checkout or transaction page so that transaction details are captured automatically and sent to Bazaarvoice.	Ensure order data files are being actively sent to Bazaarvoice — otherwise Bazaarvoice will stop sending RREs.
Level of effort	Easier, faster, encrypted*.	More effort, more control, more maintenance.
Order cancellations	This cannot be excluded automatically. If you have cancelled orders and want to stop review requests for them, you will need to send the order data manually. See Invalidate review requests for instructions.	Can exclude as part of the feed effort.
Shipping delays	Can only be covered by an appropriate delay for all review requests. If you've many orders that are shipped with delays, you could delay all review requests to a point where 97 percent are shipped. If many orders are delayed for months, you should send order data manually.	The transaction date can be adjusted forward into the future to account for the desired delay.
Interaction type	A single BV Pixel call can encompass one interaction only, though multiple BV Pixel calls are allowed.	Can encompass a mixture of interactions.
Security and encryption	High level.	Not encrypted. However, the feeds are uploaded to our secure FTP (SFTP) site.
Submission link (ssURL)	Required.	Required.
Template creation	Yes.	Yes.
Review request features	Opt-out (mandatory) and review request reminders ( ).	Opt-out (mandatory) and review request reminders (optional).

Data is encrypted when collected and transmitted to Bazaarvoice. Data is unencrypted only prior to send-out/storage.