Affiliate marketing

The Affiliates feature is a way for brands to offer compensation to creators in exchange for them sharing links to brand products with their followers. Creators share content which includes the brand product along with the affiliate links which bring followers to the brand store where they can purchase the product. An order is then created in the brand’s store and the creator will receive a percentage of the purchase price or a fixed price, which is determined by the brand. The performance of these affiliate links can be tracked in Vibe.

Before you begin

Create a Social Creators campaign in Vibe.

Generate affiliate links

To get started with affiliates, follow these steps:

  1. Select your campaign under the Campaigns tab in Vibe.

  2. Select Affiliates and Payments from the left-hand navigation.

  3. You can select Fixed Pay, Affiliate Configuration, or both:

  • Fixed Pay: Select this option if you want to offer creators a fixed amount for their content. Select the initial offer made to a creator, and whether you want to allow creators to negotiate with a counter offer.

  • Affiliate Configuration: Select this option if you want to offer performance-based payment with an affiliate link or code. To create and track affiliate links in Google Analytics, enter the destination page URL of

Tracking affiliate links

There are two ways to track the performance of your affiliate links:

  • Shopify: Make sure that your Shopify store is connected and authenticated with Vibe to enable affiliate tracking.

  • Google Analytics 4 (GA4): To set up GA4 to track your affiliate links, follow these steps:

  1. Navigate to Settings > Analytics Provider, then connect your GA4 account.

Bazaarvoice Vibe Analytics Provider settings page showing the Google Analytics 4 connection interface

2. Select the Tracking Parameters tab from the left-hand navigation to configure the UTM Parameters such as Source and Medium. These parameters will be used to auto-generate unique, trackable affiliate links for each creator and will allow you to measure traffic from affiliate links.

Manage affiliate links

To view your affiliate links and performance, follow these steps:

  1. In Vibe, select the Campaigns tab.

  2. Navigate to the Bazaarvoice Sampling and Social Creators tabs. Select the Social Creators tab.

  3. Select the campaign for which you want to view affiliate links.

  4. From the left-hand navigation, select Manage > Affiliates.

  5. On the Affiliates page, you will be able to view the following information related to your affiliate links:

Tracking information
Description

Total orders

The total orders generated through the campaign affiliate link and code.

Total revenue

The total revenue generated through the campaign affiliate link and code.

Total visits

Total number of visits from your campaign’s affiliate destination links.

Creators

Names and usernames of creators in this campaign whose affiliate codes and links are trackers.

Fixed pay

Fixed pay is the amount that denotes either the brand’s proposed payment or the creator’s counteroffer for the tasks proposed.

Orders

The total orders generated through the creator’s affiliate link and code.

Revenue

The total revenue generated through the creator’s affiliate link and code.

Code & link

Copy the affiliate link, or code if you’re using Shopify.

Visits

Total number of visits generated through the creator’s affiliate link or code.

Note: There are a few features which are only available to track via Shopify, and which cannot be tracked using Google Analytics. These features are Product-level attribution, Commission tracking and Affiliate codes.

Impact.com affiliate integration

The Impact.com integration allows you to connect your creator marketing activity in Vibe with the sales data from your affiliate program in Impact.com. It creates a single, unified view of your affiliate performance, eliminating the need for manual spreadsheet work.

With this feature, you can:

  • Unify your data: Automatically sync performance metrics like clicks, sales, and revenue from Impact.com directly into your Vibe campaign dashboards.

  • Measure true ROI: Attribute sales data directly to the correct creators and campaigns to understand who your top performers are.

  • Manage everything in one place: View and manage your entire creator affiliate program without having to constantly switch between platforms.

Before you begin

Before you can use the integration, a Vibe instance administrator must connect your company's Impact.com account. Follow these steps to connect your Impact.com account:

  1. In Vibe, navigate to Settings > Integrations.

  2. Go to the Impact.com section.

  3. Enter your Account SID and Auth Token (API Key) from your Impact.com account. Select Connect to connect your Impact.com account.

You can disconnect the integration at any time from the Settings page. Disconnecting will stop any future data from syncing, but all of your previously synced historical data in Vibe will be retained.

You must then create a new API access token in Impact.com and configure it with the correct permissions to integrate with Vibe.

Note: Only account members with Account Administrator or Implementation Specialist roles can perform these actions.

Step one: Create a new access token

To create a new access token, follow these steps: 

  1. Sign in to your Impact.com account.

  2. Select Menu > Settings from the left-hand navigation.

  3. Navigate to the Technical column and select API.

  4. Select Create Access Token on the upper-right of the page. This will open a setup wizard:

  • Setup:

    1. Enter a clear Token Name (for example, Vibe Integration).

    2. Add a Description (for example, API access for BV Vibe integration).

    3. Select the latest API Version available (this is usually the default choice).

    4. Select Next.

  • Contact Information:

    1. Select a primary contact from the drop-down menu.

    2. (Optional) Add a developer email addresses.

    3. Select Next. This will take you to the API Scopes configuration screen.

Step two: Configure required API scopes

You must now enable the specific API scopes required for the Vibe integration.

Switch on the following toggles and select the exact checkboxes as listed below. All other categories and scopes should remain disabled.

Category
Checkboxes
Accounts
Retrieve company information
Actions

  • Retrieve action items

  • Retrieve action item

  • Retrieve actions

  • Retrieve action updates

  • Retrieve action

  • Retrieve action update


Campaigns

  • Retrieve campaigns

  • Retrieve campaign

Contracts
Retrieve contracts
Deals

  • Retrieve deals

  • Retrieve partners

Jobs management

  • Retrieve jobs

  • Retrieve job

  • Download job

  • Replay job

Partners

  • Create media partner

  • Retrieve media partners

  • Retrieve media partner

Promo codes

  • Retrieve promo code

  • Retrieve promo codes

  • Create promo code

Reports

  • Generate report

  • Retrieve report meta data

  • Export report

  • List reports

Tracking links
Create tracking link 

Step three: Finalise token creation

After you have selected all the scopes listed above select Create at the lower-right of the page. Your API token (Account SID and Auth Token) will be displayed.

Configure a campaign to use Impact.com

Once your account is connected, you can enable Impact.com tracking on a per-campaign basis. To use Impact.com with your campaign, complete these steps:

  1. When creating your campaign, navigate to the Affiliates and Payments section.

  2. From the Affiliate Partner dropdown, select Impact.com.

  3. Enter the Impact.com Program ID you want to associate with this Vibe campaign, along with the Deals that you want to select.

Link Vibe creators to Impact.com partners

After configuring your campaign, you need to tell Vibe which creators correspond to which partners in Impact.com. You can do this in one of two ways: 

  1. Manually (per creator):

    • Navigate to the Creators tab in your campaign.

    • Find the creator you want to link and select the three-dots menu, then select View Creator Details.

    • In the Affiliate section, enter the creator's unique Impact.com Partner ID and Promo Code.

  2. In bulk via CSV (multiple creators):

    • In the Creators tab, select the three-dots menu at the top right and select Map Impact Details.

    • Select Download the Creator List CSV.

    • Open the CSV file, and fill in the corresponding Impact.com Partner ID and Promo Code for each creator.

    • Save the file and upload it using the Upload CSV button in the dialog box. Vibe will then process the file to link your creators in bulk.

View performance and payments

Once creators are linked, Vibe will begin syncing their performance data from Impact.com. You can use the Affiliates and Payments tab to view and manage this data:

  • Affiliates tab: This tab provides a full breakdown of performance. You'll see top-level metrics (for example, total orders or total revenue) and a detailed table showing data for each creator’s clicks, sales, revenue, and commissions.

  • Payments tab: This tab is for payment reconciliation. It shows a list of creators and their pending commission amounts.

If you've made a payment directly in Impact, this will not be reflected in Vibe. To avoid paying twice, we recommend checking your Impact account before making a payment in Vibe.
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