With social listening in Bazaarvoice Vibe, you can view insights about Instagram content where your brand was mentioned and tagged.
Before you begin
Your brand's Instagram account must be connected to Vibe to view social listening insights.
Open the Listening page
Follow these steps to open the Listening page in Vibe:
- In Vibe, select Listening from the top navigation bar.
- Make sure you're on the Brand Health tab.
Brand Health insights
The Brand Health page displays insights about Instagram posts where your brand is mentioned or tagged.
Metrics
The cards at the top of the page show metrics about posts where your brand is mentioned or tagged. These metrics are affected by the selected date range.
View the following table to see the metrics that you can view on this page and their definitions.
| Metric | Definition |
|---|---|
| Total Posts | The total number of posts that mention your brand during the selected time period. |
| Total Engagement | The total sum of interactions (likes and comments) on posts that mention your brand within the selected time period. |
| Total Likes | The total number of likes received on posts that mention your brand within the selected time period. |
| Total Comments | The total number of comments on posts that mention your brand within the selected time period. |
| Positive Sentiment | The percentage of positive language in captions on posts that mention your brand. Positive language is any language that conveys happiness, approval, or satisfaction. |
| Total Followers | The total number of followers across your brand's accounts at the end of the selected time period. |
| Net Follower Growth | The change in follower count over the selected date range compared to the immediately preceding period. |
| Follower Engagement Rate | The percentage of engagement per post relative to your total follower count during the selected time period. |
Top Hashtags
In the Top Hashtags section, you'll see a word cloud that shows the most common hashtags in posts where your brand is mentioned or tagged over the selected date range. The size of the word is determined by the frequency that the hashtag appears. The larger the word is, the more frequently the hashtag appears.
Hover over a hashtag to view how many posts include this hashtag over the selected date range.
Metrics Over Time graph
Below the Top Hashtags section, you'll see a graph. By default, this graph is set to Post Volume Over Time. Select Total Engagement, Likes, or Comments above the graph to see how these metrics change over the selected date range.
Brand Sentiment Over Time graph
On the Brand Sentiment Over Time graph, you can view the general sentiment around your brand over the selected date range in posts where you brand is mentioned or tagged. We analyze language in posts to determine the sentiment. Positive language is any language that conveys happiness, approval, or satisfaction.
Top Performers and Low Performers
At the bottom of the page, you'll find the Top Performers and Low Performers sections. The Top Performers section includes the posts where your brand is mentioned and tagged that received the most engagement. The Low Performers section includes the posts where your brand is mentioned and tagged that received the least engagement.
Download an XLS file
Select the XLS download button at the top of the Brand Health page to download an XLS file that shows metrics for posts where your brand was mentioned and tagged over the selected date range.
