Use the Analytics page to view insights about your connected Facebook account, your audience, and your competitors.
Before you begin
Before you can use the Analytics page, you must connect your Facebook account.
Open the Analytics page
In Vibe, select Publishing > Analytics.
Account Summary
When you open the Analytics page, select the Account Summary tab under Facebook. Here, you can view a summary of all the Facebook insights on the Analytics page.
Account metrics
The following table shows the account metrics you can view on the Account Summary tab.
| Metric |
Definition |
|---|---|
|
Change in Fans |
Net change in users who have “liked” your page over the last 7 days. |
|
Page Reach |
Unique users who have viewed any of your Facebook posts over the last 7 days. Facebook has changed how they report this metric in the past. You may see some differences in how this metric is calculated over time and in the future. |
|
Link Clicks |
Total clicks on any links in your Facebook posts over the last 7 days. |
Metric graph
Below the account metrics, you'll find a graph. This graph shows how each account metric has changed over the last 7 days. Select the different metrics to view how they've changed.
Recent Post Performance
Use the Recent Post Performance section to view performance metrics for recent feed posts you've scheduled or posted through Vibe.
Read the Post Performance section below to see the definitions for each of these metrics.
Engagement
Select the Engagement tab on the left side of the page to open the Engagement page. On this page, you can view metrics and insights for your Facebook Feed posts.
The following table shows the account metrics you can view on the Engagement tab.
| Metric |
Definition |
|---|---|
|
Average Reach |
The average number of unique users who viewed your posts over the selected time period. |
|
Total Reactions |
The total number of reactions to your posts over the selected time period. |
|
Total Comments |
The total number of comments received on your posts over the selected time period. |
|
Total Shares |
The number of times your posts were shared over the selected time period. |
|
Total Link Clicks |
The number of times links on your posts were clicked over the selected time period. |
| Revenue |
The total revenue attributed to links in your posts over the selected time period. |
Metric graph
Below the Feed metrics, you'll find a graph. This graph shows how some of the metrics have changed over the selected date range. Select the different metrics to view how they've changed.
Post Performance
Use the Post Performance section to view performance metrics for all the Feed posts you've scheduled or posted through Vibe. Download a CSV by using the download button at the top of the section to export your post performance information over the selected date range.
The following table shows the metrics you can view for each post.
| Metric |
Definition |
|---|---|
|
Impressions |
The number of times the post has been viewed. |
|
Reach |
The number of unique users who viewed this post. This metric only includes organic traffic. |
|
Interactions |
Reactions, comments, and shares for a post. |
|
Video Views |
The number of times the video was viewed. |
|
Engagement Rate |
Total reactions, comments, and shares divided by reach for the post. |
|
Link Clicks |
Number of clicks on any links appearing in the post. |
| CTR |
Clickthrough rate is the total link clicks for the post divided by the post’s impressions. |
| Revenue |
Total revenue from purchases made through links embedded in the post. |
Audience
Select the Audience tab on the left hand side to open the Audience page. On this page, you can view information about your channel followers and video viewers.
| Metric |
Definition |
|---|---|
| New Fans |
Number of users who have “liked” your page over the selected time period. |
| Lost Fans |
Number of users who have “unliked” your page over the selected time period. |
| Change in Fans |
Net change in users who have “liked” your page over the selected time period. |
Change in fans
This graph shows how your number of fans has changed over your selected date range.
Fan metrics
The following table shows the metrics you can view in relation to your fans.
| Metric |
Definition |
|---|---|
| Fans by Gender |
View how many of your fans have identified as male, female, or an unspecified gender |
| Fans by Age |
View how many of your fans fall into a range of different age brackets |
| Fans by Location |
View the percentage of your fans who are located in specific countries and cities |
