Instagram analytics

Use the Analytics page to view insights about your connected Instagram account, your audience, and your competitors.

Before you begin

Before you can use the Analytics page, you must connect your Instagram account.

Open the Analytics page

In Vibe, select Publishing > Analytics.

Account Summary

When you open the Analytics page, you'll start on the Instagram Account Summary tab. Here, you can view a summary of all the Instagram insights on the Analytics page.

Account metrics

The following table shows the account metrics you can view on the Account Summary tab.

Metric	Definition
Change in Followers	Your account's net change in followers over the last 7 days.
Account Reach	The total number of unique users who have viewed any of your account's posts over the last 7 days. This includes promoted posts and ads. Note: Instagram has changed how this metric is calculated in the past. You may see some changes in this number over time.
Total Eng. Rate	The total numbers of likes on your account plus the total number of comments plus the total number of shares plus the total number of saves divided by Account Reach for Feed posts over the last 7 days. This only includes organic traffic.
Revenue	Revenue generated from promoted posts, links in your Instagram Stories, and your Instagram Like2Buy store.
Site Visits	Visits to your website from your Instagram links over the last 7 days.
Transactions	Transactions that resulted from visits to your website from your Instagram links over the last 7 days.

Metric graph

Below the account metrics, you'll find a graph. This graph shows how each account metric has changed over the last 7 days. Select the different metrics to view how they've changed.

Instagram Traffic by Channel

The Instagram Traffic by Channel section displays traffic and revenue data by source (channel). The sources include Like2Buy, Promoted Posts, Story Links, and Shop Tags.

You can view Visits, Transactions, and Revenue (defined above), along with Conversion Rate. Conversion Rate is the total number of on-site sessions that resulted in a transaction divided by site visits from the source.

Recent Post Performance

Use the Recent Post Performance section to view performance metrics for recent feed posts you've scheduled or posted through Vibe.

Read the Feed metrics section below to see the definitions for each of these metrics.

Feed Engagement

Select the Feed Engagement tab on the left side of the page to open the Feed Engagement page. On this page, you can view metrics and insights for your Instagram Feed posts.

Tip: You can filter by label, post type, and date range by using the drop-down menus at the top of the page.

Feed metrics

The following table shows the account metrics you can view on the Feed Engagement tab.

Metric	Definition
Average Reach	The average number of unique users who viewed posts that were posted in the selected date range. This metric only includes organic traffic. Note: Instagram has changed how this metric is calculated in the past. You may see some changes in this number over time.
Total Views	The total number of post views over the selected date range.
Total Engagement Rate	The total numbers of likes plus the total number of comments plus the total number of shares plus the total number of saves divided by Average Reach for Feed posts over the selected date range. This only includes organic traffic.
Total Likes	The total number of likes that posts posted in the selected date range received.
Total Comments	The total number of comments that posts posted in the selected date range received.
Total Follower Engagement Rate	The total numbers of likes plus the total number of comments plus the total number of shares plus the total number of saves for Feed posts over the selected date range divided by your follower count. This only includes organic traffic.

Metric graph

Below the Feed metrics, you'll find a graph. This graph shows how some of the metrics have changed over the selected date range. Select the different metrics to view how they've changed.

Post Performance

Use the Post Performance section to view performance metrics for all the Feed posts you've scheduled or posted through Vibe. Download a CSV by using the download button at the top of the section to export your post performance information over the selected date range.

Tip: You can sort by any metric (highest to lowest) by using the drop-down menu at the top of the Post Performance section. 

The following table shows the metrics you can view for each post.

Metric	Definition
Views	The number of times a photo or video has been viewed. This metric is not supported for Reels.
Reach	The number of unique users who viewed this post. This metric only includes organic traffic. Note: Instagram has changed how this metric is calculated in the past. You may see some changes in this number over time.
Likes	The number of times this post has been liked. This metric only includes organic traffic.
Comments	The number of comments on this post. The metric only includes organic traffic.
Saves	The number of times this post has been saved. This metric only includes organic traffic.
Shares	The number of times this post has been shared. This metric only includes organic traffic.
Engagement Rate	The number of likes plus the number of comments plus the total number of shares plus the total number of saves this post received divided by its reach. This metric only includes organic traffic.

Story Engagement

Select the Story Engagement tab on the left side of the page to open the Story Engagement page. On this page, you can view metrics and insights for your Instagram Story posts.

Story metrics

The following table shows the account metrics you can view on the Story Engagement tab.

Metric	Definition
Total Views	The total number of views for Story clips posted within the selected date range.
Average Daily Reach	The average number of unique users who viewed Story clips that were posted in the selected date range per day. This metric only includes organic traffic. Note: Instagram has changed how this metric is calculated in the past. You may see some changes in this number over time.
Average Daily Completion Rate	The average completion rate for Stories posted in the selected date range. This metric is calculated by dividing the reach of your first Story of the day divided by the reach of your last Story of the day. This metric only includes organic traffic.
Total Link Visits	The total number of on-site sessions attributed to Story links in the selected date range. Use Bazaarvoice Vibe short links to track link performance in your Stories.
Total Revenue	The total revenue attributed to links in your Stories over the selected date range. Revenue is attributed based on the attribution model set in Settings.

Metric graph

Below the Story metrics, you'll find a graph. This graph shows how some of the metrics have changed over the selected date range. Select the different metrics using the drop-down menu to view how they've changed.

Daily Story Performance

Use the Daily Story Performance section to view performance metrics for all the Story posts you've scheduled or posted through Vibe over the course of a day. Download a CSV by using the download button at the top of the section to export your post performance information over the selected date range.

Tip: You can sort by any metric (highest to lowest) by using the drop-down menu at the top of the Daily Story Performance section. 

The following table shows the metrics you can view for each post.

Metric	Definition
Total Views	The total number of views for Story clips posted on that day.
Reach	The number of unique users who viewed Story clips that were posted on that day. This metric is calculated using the individual Story clip with the highest reach. This metric only includes organic traffic. Note: Instagram has changed how this metric is calculated in the past. You may see some changes in this number over time.
Shares	The total number of shares for Story clips posted on that day. This metric only includes organic traffic.
Total Link Visits	The total number of on-site sessions attributed to links in Stories posted on that day.
Total Revenue	The total revenue attributed to links in Stories posted on that day.
Completion Rate	The average completion rate of Stories posted on that day. This metric is calculated by dividing the reach of your first Story of the day divided by the reach of your last Story of the day. This metric only includes organic traffic.

Audience

Select the Audience tab on the left hand side to open the Audience page. On this page, you can view information about your channel followers and video viewers. 

The following table shows the account metrics you can view on the Audience tab.

Note: If audience demographics or story metrics are unavailable, the creator hasn't authenticated their account with Bazaarvoice, or their token has expired. A professional account is required. 

Follower gain and loss 

This graph shows how your follower count has changed over your selected date range.

When your followers are online

You can use this section to view the days and times when you have the most and least followers online.

Follower metrics

The following table shows the account metrics you can view in the Follower metrics section.

Top recent engagers

An engage is a user who has @mentioned or photo-tagged you in a post. You can view their username, number of recent likes, number of followers, and number of posts.

Instagram stories