Promoted posts (Instagram Ads)

Promote Instagram posts to turn your posts that you scheduled in Bazaarvoice Vibe into ads on Instagram.

Before you begin

Complete the following steps before you promote a post:

• Connect Instagram and Facebook to Vibe
• Make sure you have a payment method attached to your Meta account

Promote a post

Follow the steps in this section to promote an Instagram post in Vibe.

Step 1: Start promoting a post

Follow these steps start promoting a post:

1. In Vibe, select Publish > Analytics.
2. Under Instagram, select Feed Engagement.
3. Find the post you want to promote in the Post Performance section.
4. Select the bullhorn icon to the right side of the post you want to promote.

Step 2: Configure promotion settings

Follow these steps to configure your promotion settings:

1. Choose the account you want to run your campaign from. Select Next.
2. Choose whether you want the post to link to a Showroom or a custom URL.
3. Enter the URL and select the call to action. Select Next.
4. Choose whether you will use an existing audience from your Meta account or configure a custom audience.
5. Select the Meta account audience or enter the location, age, and genders you want to target. Select Next.
6. Enter how much you want to spend per day on promoting this post in the Daily Budget text field.
7. Use the Duration slider to set how long Meta should promote your post. Select Next.
8. Review your promoted post. If you need to change anything, select Back and update the setting.
9. Select Submit to promote your post.

Open the Promoted Posts page

In Vibe, select Commerce > Paid Social > Promoted Posts. From here, you can view metrics, promoted posts, and pause or delete promoted posts.

Common questions