Use the Analytics page to view insights about your connected TikTok account, your audience, and your competitors.
Before you begin
Before you can use the Analytics page, you must connect your TikTok account.
Open the Analytics page
In Vibe, select Publishing > Analytics.
Account Summary
When you open the Analytics page, select the Account Summary tab under TikTok. Here, you can view a summary of all the TikTok insights on the Analytics page.
Account metrics
The following table shows the account metrics you can view on the Account Summary tab.
| Metric | Definition |
|---|---|
|
Change in Followers |
Net increase or decrease in followers over the last seven days. |
|
Profile Views |
Number of profile views over the last seven days. |
|
Engagement Rate |
Likes, comments, and shares your videos have received, divided by their reach over the last seven days. |
Metric graph
Below the account metrics, you'll find a graph. This graph shows how each account metric has changed over the last seven days. Select the different metrics to view how they've changed.
Recent Media Performance
Use the Recent Media Performance section to view performance metrics for your eight most recent TikToks posted through Vibe.
Read the Engagement section below to see the definitions for each of these metrics.
Engagement
Select the Engagement tab on the left side of the page to open the Engagement page. On this page, you can view metrics and insights for your TikTok posts.
The following table shows the metrics you can view for each post.
| Metric | Definition |
|---|---|
| Views |
Number of times your videos have been viewed in the selected date range. |
| Reach |
Number of unique viewers in the selected date range. |
| Watch Rate |
Percentage of users who viewed the whole video. |
| Likes |
Number of likes received. |
| Comments |
Number of comments received. |
| Shares |
Number of times the video has been shared. |
| Engagement Rate |
Likes, comments, and shares the video has received, divided by its reach. |
| Favorites | Number of favorites received. |
Audience
Select the Audience tab on the left hand side to open the Audience page. On this page, you can view information about your TikTok's followers and video viewers.
Change in Followers
You can use this section to view how your number of followers has changed over a selected date range. Use the drop-down menu to select this date range.
Profile Views
You can use this section to view how your number of profile views has changed over a selected date range. Use the drop-down menu to select this date range.
Performance Over Time
This graph shows how your follower count has changed over your selected date range.
Audience Metrics
The following table shows the account metrics you can view on the Audience tab.
| Metric | Definition |
|---|---|
|
Followers by gender |
Current gender distribution of viewers. |
|
Followers by country |
Current country distribution of viewers. |
|
When your followers are online |
Days and times when you have the least and most followers online. |
