With social listening in Bazaarvoice Vibe, you can create topics to view insights about Instagram posts that include keywords and hashtags that you specify.
Before you begin
Your brand's Instagram account must be connected to Vibe to view social listening insights.
Open the Listening page
In Vibe, select Listening from the top navigation bar.
Create a new topic
Follow these steps to create a new topic:
- Select the + icon next to Topics. The Topic Details modal will appear.
- Enter a name for your topic in the Topic Name text field.
- Select whether you want this topic to find content that matches all of your conditions or any of them (meaning at least one).
- Select the drop-down titled Keyword to choose whether your first condition will be a keyword or a hashtag.
- Enter your condition text in the text field to the right.
- Select + Add Condition to add another condition.
- Repeat steps 4-6 until you've added all your conditions. Select the X next to a condition to remove it.
- Select Save to create your topic.
Edit a topic
Follow these steps to edit a topic:
- On the individual topic's page, select the Edit Topic button.
- Make your changes.
- Select Save.
Remove a topic
On the individual topic's page, select the Remove Topic button to remove the topic from your Listening page.
Individual topic insights
The page for an individual topic displays insights about Instagram posts that match your conditions.
Filter your topic insights
You can filter your topic insights by selecting a date range and the content sources you want to view using the drop-down menus at the top of the page.
Metrics
The cards at the top of the page show metrics about posts that match your conditions. These metrics are affected by the selected date range and the selected content sources.
View the following table to see the metrics that you can view on this page and their definitions.
| Metric | Defintion |
|---|---|
| Total Posts | The total number of posts containing the selected topic keywords or hashtags within the selected time period. |
| Total Engagement | The total engagement (likes, comments, shares, and impressions) on posts containing the selected topics within the selected time period. |
| Total Likes | The total number of likes on posts containing the selected topic keywords or hashtags within the selected time period. |
| Total Comments | The total number of comments on posts containing the selected topic keywords or hashtags within the selected time period. |
| Positive Sentiment | The percentage of topic-related posts with positive sentiment based on captions that express happiness, approval, or satisfaction. |
Top Hashtags
In the Top Hashtags section, you'll see a word cloud that shows the most common hashtags in posts that match your topic conditions and selected filters. The size of the word is determined by the frequency that the hashtag appears. The larger the word is, the more frequently the hashtag appears.
Hover over a hashtag to view how many posts include this hashtag and match the selected filters.
Share of Voice
The Share of Voice section shows how many posts that match your topic conditions mention or tag your brand. This can help you determine how often people reference your brand in relation to the keywords and hashtags you set as conditions in your topic.
Metrics Over Time graph
Below the Share of Voice section, you'll see a graph. By default, this graph is set to Post Volume Over Time. Select Total Engagement, Likes, or Comments above the graph to see how these metrics change over the selected date range.
Sentiment Over Time graph
On the Sentiment Over Time graph, you can view the general sentiment around your brand in posts that match your topic conditions and the selected filters. We analyze language in posts to determine the sentiment. Positive language is any language that conveys happiness, approval, or satisfaction.
Top Performers and Low Performers
At the bottom of the page, you'll find the Top Performers and Low Performers sections. The Top Performers section includes the posts that match your topic conditions that received the most engagement. The Low Performers section includes the posts that match your topic conditions that received the least engagement.
Overall topic insights
Select Topics to view overall metrics for your topics.
You can view the Metrics Over Time and Sentiment Over Time graphs with all of your topics. In addition, you can see which topics have the most brand mentions and content volume in the cards on the right.
Download XLS files
On both the individual and overall topic insights pages, you can download an XLS file. Select the XLS download button at the top of the page to download the file. This file is affected by your selected filters.
