Competitor listening allows you to quickly and easily track and analyze how your brand compares with competitors. From engagement trends and sentiment analysis, to share of voice and top performing content, you’ll gain real-time insights that can help refine your strategy and stay ahead of the competition.
Before you begin
You must connect your brand's Instagram account to Vibe to view competitor listening insights.
Open the Listening page
Follow these steps to open the Listening page in Vibe:
In Vibe, select Listening from the top navigation bar.
Select the Competitor Listening tab.
Manage competitors
Select the Manage Competitors button to add and remove the Instagram accounts who you want as your competitors.
Metrics
View the following table to see the metrics that you can view on the Competitor Listening page and their definitions.
| Metric | Definition |
|---|---|
| Avg. Number of Posts | The average count of your competitors' organic and mentioned posts within the selected time period. |
| Avg. Engagement | The average total engagement (likes and comments) per competitors' organic and mentioned posts within the selected time period. |
| Avg. Number of Likes | The average number of likes received on competitors' organic and mentioned posts within the selected time period. |
| Avg. Number of Comments | The average number of comments received on competitors' organic and mentioned posts within the selected time period. |
| Avg. Positive Sentiment | The average percentage of positive sentiment expressed in captions of competitors' organic and mentioned posts within the selected time period. |
| Avg. Number of Followers | The average number of followers of your competitors. |
| Avg. Net Follower Growth | Net change in your competitors' follower count during the selected time period. |
| Avg. Follower Engagement Rate | The average net change in followers for your competitors during the selected time period. |
Performance Over Time graph
View how your brand has performed over time with its competitors by selecting the metric you would like to view from the Metric drop-down menu. You can view either Post volume, Total engagement, Likes, or Comments.
Sentiment Over Time graph
On the Sentiment Over Time graph, you can view the general sentiment around your brand over the selected date range compared with your competitors. We analyze language in posts to determine the sentiment. Positive language is any language that conveys happiness, approval, or satisfaction.
Hashtags
In the Top Hashtags section, you'll see a word cloud that shows the top 20 hashtags in posts where your brand and your competitors are mentioned or tagged over the selected date range. The size of the word is determined by the frequency that the hashtag appears. The larger the word is, the more frequently the hashtag appears.
Hover over a hashtag to view how many posts include this hashtag over the selected date range.
You can also view key metrics for top hashtags across competitors in the Hashtags Overview section.
Media
In the Media section, you can see which media is Top performers and Low performers for you and your competitors. The media is ranked by total engagement, which is a combination of total likes and total comments.
Topics
You can also compare competitors in the Topics section to view how certain topics perform over time with your and your competitors’ brands. You can compare your brand’s topic performance with that of your competitors for Performance Over Time, Sentiment Over Time, and Share of Voice.
Share of Voice
The Share of Voice section shows how many posts that match your topic conditions mention or tag your brand. This can help you determine how often people reference your brand or competitors’ brands in relation to the keywords and hashtags you set as conditions in your topic. You can add up to five competitor brands to compare.
