Create a managed Social Creators campaign

Create managed Social Creators campaign requests in Bazaarvoice Vibe to generate content from professional social media creators.

Once you submit your request, the Bazaarvoice Sampling Operations Team must review and approve it before the campaign can start.

To create a campaign that Bazaarvoice will manage, read Create a self-serve Social Creators campaign.

Before you begin 

Complete the following tasks before you create a self-serve Social Creators campaign request in Vibe:

• Connect your Instagram, Facebook, TikTok, and YouTube accounts to Vibe
• Connect your product catalog to Vibe

Where to start

In Vibe, select Campaigns.

Create a campaign request

Complete each step in this section to create a campaign request.

Note: If you’ve completed all required sections for your request, you can submit your request from any step without going to the Summary page by selecting Submit Request. 

Step 1: Add essential campaign information

Use the following steps to start creating your campaign request. 

1. Select Create Campaign. The Create Campaign modal will appear.
2. Select options for the following areas:
   

• Campaign Name: Enter a name for the campaign to help creators identify it more easily.

• Community: Select the community you want to sample your products and create content for the campaign. To create a Social Creators campaign, select Social Creators.

• Campaign Manager: Select whether you want Bazaarvoice to manage the campaign or if you will manage it.

• Currency: Select the currency for the country where you want to launch the campaign.

3. Select Create Campaign.

Note: Once you’ve started your campaign request, you can save your changes as a draft and return to the Campaigns page by selecting Save and Exit. Continue to work on your draft request by selecting it from the Request ID column of the Campaign Requests table. 

Step 2: Basics

Use the Basics page to enter high-level information about the campaign.

1. Enter a name for the campaign in the Campaign Name field. We may edit this name to help attract creators to your campaign.

2. In the Campaign Description field, enter a description of the campaign, including any additional details you want to pass on to Bazaarvoice. We may edit this description to help attract creators to your campaign.

3. In the Campaign Budget field, enter the total amount in US dollars you’re willing to pay creators to submit content in the campaign.

4. Under Campaign Images, upload a file to help us create the campaign image.

5. Select Products > to go to the next step.

Step 3: Products

Use the Products page to add products to the campaign. You can add:

• Existing products from your product catalog

• New, unreleased products from outside your product catalog

Follow these steps to add products to your campaign:

1. Add products to your campaign.
   

1. To add a single product from your catalog, begin entering a product name or product ID in the Product Catalog search field. Select the relevant option from the list of products that appears.

 

2. To add a single product from outside your catalog, select Add New Product. The following table shows the information required for each field in the Add New Product modal that appears.

   

   Note: If you add a new product to your campaign request, we will add it to it your Bazaarvoice product catalog. To add new products to your catalog, contact Vibe Support.



Field	Required information
Product Image	Drop or upload an image file. Note: You can only upload one image per product.
Product ID	Enter the product’s unique product ID. If you use BV display, use the product ID from the product display page (PDP) for the product. If you don't know the product ID and plan to provide it at a later date, we recommend you structure it in the following format: sampling_productname. Note: You can only enter a product ID for new products from outside your catalog.
Product Name	Enter the product name.
Product Description	Enter at least two sentences describing the features and benefits of the product and how to use it.
Brand	Enter the name of your brand.
Category	Enter the category to which the product belongs.
PDP Web Address	Enter a web address for the PDP for this product. The PDP web address can be from either your company’s website or a retailer website where you’re selling the product. Note: Entering a PDP web address is optional for products that are not yet available.
Quantity	Enter the total number of units you want to make available for selection in campaigns. Note:  Treat multipacks of products as single items. For example, a pack of three items sold together should count as one unit.
Fair Market Value	Enter a fair market value that reflects the normal price of the product on your website or other retailer websites. Don’t include any special characters.

2. Once you’ve finished adding details, select Add Product to add the product to the campaign and return to the Products page. Repeat steps 1 and 2 for each individual product you want to add.

3. Under Selected Products, you can view information about the products you've selected for the campaign. Use the Status column to see whether your product is ready to be included in the campaign, or if you need to add information for it.
   

To edit product details, select the edit icon on the right side of the product row. Once you’ve made changes, select Save.


To remove a product from the campaign, select the remove icon on the right side of the product row and select Remove Product.

4. Select Audience > to go to the next step.

Step 4: Audience

Use the Audience page to help Bazaarvoice target the most suitable creators for the campaign.

1. Enter demographic information for the creators you want to participate in the campaign.

   • Gender: Select the genders you want to participate in the campaign.

   • Age Range: Enable creators of all ages to participate in the campaign, or select a custom age range.

   • Location: Enter where you want creators participating in the campaign to be located. You can enter a country, region, state, or other area.

2. Enter additional requirements for the creators you want to participate in the campaign.

   • Follower Count: Enter a range to show how many followers you want creators in the campaign to have.

   • Target Number of Creators: Enter the number of creators you want to participate in the campaign.

   • Additional Information: Enter information to help us find suitable creators for the campaign. For example, interests and content submission style.

   • Creator Content Examples: Upload example images of the type of content you would like creators to submit in the campaign.

3. Select Tasks > to go to the next step.

Step 5: Tasks

Use the Tasks page to select the social content you want creators to submit after they sample your product.

1. Choose if you want to review creators’ content before they publish it by selecting the relevant Yes or No button. Your creator will then receive a campaign proposal approval email with instructions on how to upload content for review. Once your creator uploads their content, you will receive a notification and can then approve, comment on, or reject the content. Bazaarvoice will notify the creator accordingly.
   

 

2. Under Instagram:

   • Select the type of content you want creators to submit on Instagram. You can ask them to submit a Story, post, or Reel.

   • Enter instructions for creators on how you want them to complete Instagram tasks.

   • Enter the Instagram account handles and hashtags you want creators to mention in their post. This can include your company’s Instagram handle.

3. Under TikTok:

   • Select the Video checkbox if you want creators to submit a video on TikTok.

   • Indicate whether or not you plan to use content created in the campaign on your social media channels or websites.

4. Under YouTube: 

   • Select the Video checkbox if you want creators to submit a video on YouTube.

   • Enter the Title and Task Instructions in the relevant text boxes.
     
     

5. In the Additional Information text area, tell us how you plan to use content submitted in the campaign. We recommend you also provide guidance for creators on how they should create content for the campaign. We will use these details to create usage rights contracts for creators.

6. Select Summary > to go to the next step.

Step 6: Summary

Before you submit your request, review the information you’ve entered in the Summary page.

1. To make changes to a step in the request, select Edit in the relevant section. Update and save details as required, and return to the Summary page using the menu on the right-hand side of the page.

2. Once you’ve finished making changes, select Submit Request to send your campaign request to Bazaarvoice.

3. In the modal that appears, enter any additional information you want to pass on to Bazaarvoice and select Submit Request.
   

   

   Note: Once you submit your request, its status changes to Submitted and you won’t be able to edit it. 

Note: If the status of a request changes from Submitted to Draft, this means Bazaarvoice is going to contact you with questions or required updates before they can approve it. 

View campaign requests

View information about the Social Creators campaign requests you’ve created with Bazaarvoice. Use the Campaign Requests table to view information about your requests, including their status.

Note: To view the Summary page for a submitted or approved request, select it from the Request ID column. 

Edit a draft request

Note: You can only edit requests that are in Draft status.

To edit a request before submitting it:

1. Select the relevant draft request from the Request ID column of the Campaign Requests table.

2. Update details as required.

3. Save your changes or select Submit Request to send your campaign request to Bazaarvoice.

4. In the modal that appears, enter any additional information you want to pass on to Bazaarvoice.

5. Select Submit Request.
   

   

   Note: Once you submit your request and its status changes to Submitted, you won’t be able to edit it.

    

Delete a request

Note: If you delete a request, you won’t be able to recover the information it contains.

You can delete a request in any status.

1. Select the relevant request from the Request ID column of the Campaign Requests table.

2. In the upper-right corner of the page, select the ellipsis icon and Delete request.

3. In the modal that appears, select Delete Request.

Find requests

Find a campaign request in the Campaign Requests table using any of these methods:

• Search field: Enter a request name or ID in the search field.

• Sort data table: Sort the requests table by the number of products, number of units, or the date the request was last saved.

What’s next?

After submitting your campaign request, Bazaarvoice will review it and contact you if they have any questions or need additional information.

Note: Make sure you have the items you need for the campaign in stock.

Once the campaign is ready to start, Bazaarvoice will contact you and send a timeline for receiving any additional information we need. This will help us meet your timelines for the campaign.