Create a self-serve Social Creators campaign

Create a self-serve Social Creators campaign to manage a campaign yourself.

To create a campaign that Bazaarvoice will manage, read Create a managed Social Creators campaign.

Before you begin

Complete the following tasks before you create a self-serve Social Creators campaign request in Vibe:

Connect your Instagram, Facebook, TikTok, and YouTube accounts to Vibe
Connect your product catalog to Vibe

Where to start

In Vibe, select Campaigns.

Create a campaign

Complete each step in this section to create a campaign.

Note: If you’ve completed all required sections for your campaign, you can submit it from any step without going to the Summary page by selecting Schedule Campaign.

Step 1: Add essential campaign information

Use the following steps to start creating your campaign.

Select Create Campaign. The Create Campaign modal will appear.
Select options for the following areas:

Campaign Name: Enter a name for the campaign to help creators identify it more easily.
Community: Select the community you want to sample your products and create content for the campaign. To create a Social Creators campaign, select Social Creators.
Who will manage this campaign?: Select whether you want Bazaarvoice to manage the campaign or if you will manage it.
Campaign Mentions: Enter the Instagram account handles you want creators to mention in their posts. This can include your company’s Instagram handle.
Campaign Hashtags: Enter the hashtags you want creators to mention in their posts.
Timeline: Enter a start and end date for the campaign.

Select Create Campaign.

Tip: Once you’ve started your campaign, you can save your changes as a draft by selecting Save and Exit. From the modal that appears, select Save and Exit to return to the Campaigns page. Continue to work on your draft campaign by selecting it from the Campaign Name column of the campaigns table under Social Creators Campaigns.

To leave the campaign you’re creating without saving changes, select the ellipsis icon and Leave Configuration. From the modal that appears, select Leave Configuration to return to the Campaigns page.

Step 2: Basics

Use the Basics page to enter high-level information about the campaign.

Enter a name for the campaign in the Campaign Name field. We may edit this name to help attract creators to your campaign.
In the Campaign Description field, enter a description of the campaign, including any additional details you want to pass on to Bazaarvoice. We may edit this description to help attract creators to your campaign.
Under Campaign Images, upload a file to help us create the campaign image.
Select Products > to go to the next step.

Step 3: Products

Use the Products page to add products to the campaign. You can add:

Existing products from your product catalog
New, unreleased products from outside your product catalog

Follow these steps to add products to your campaign:

Configure the number of products you want to enable creators to select in the campaign, and the maximum combined value for these products.
Add products to your campaign.

To add a single product from your catalog, begin entering a product name or product ID in the Product Catalog search field. Select the relevant option from the list of products that appears.
To add a single product from outside your catalog, select Add New Product. The following table shows the information required for each field in the Add New Product modal that appears.

Note: If you add a new product to your campaign, we will add it to it your Bazaarvoice product catalog. To add new products to your catalog, contact Vibe Support.

Field	Required information
Product Image	Drop or upload an image file. Note: You can only upload one image per product.
Product ID	Enter the product’s unique product ID. If you use BV display, use the product ID from the product display page (PDP) for the product. If you don't know the product ID and plan to provide it at a later date, we recommend you structure it in the following format: sampling_productname. Note: You can only enter a product ID for new products from outside your catalog.
Product Name	Enter the product name.
Product Description	Enter at least two sentences describing the features and benefits of the product and how to use it.
Brand	Enter the name of your brand.
Category	Enter the category to which the product belongs.
PDP Web Address	Enter a web address for the PDP for this product. The PDP web address can be from either your company’s website or a retailer website where you’re selling the product. Note: Entering a PDP web address is optional for products that are not yet available.
Quantity	Enter the total number of units you want to make available for selection in campaigns. Note: Treat multipacks of products as single items. For example, a pack of three items sold together should count as one unit.
Fair Market Value	Enter a fair market value that reflects the normal price of the product on your website or other retailer websites. Don’t include any special characters.

Once you’ve finished adding details, select Add Product to add the product to the campaign and return to the Products page. Repeat steps 1 and 2 for each individual product you want to add.
Under Selected Products, you can view information about the products you've selected for the campaign. Use the Status column to see whether your product is ready to be included in the campaign, or if you need to add information for it.

To edit product details, select the pencil icon on the right side of the product row. Once you’ve made changes, select Save.

To remove a product from the campaign, select the remove icon on the right side of the product row and select Remove Product.

Select Tasks > to go to the next step.

Step 4: Tasks

Use the Tasks page to select the social content you want creators to submit after they sample your product.

Under Instagram:
- Select the type of content you want creators to submit on Instagram. You can ask them to submit a Story, post, or Reel.
- Enter instructions for creators on how you want them to complete Instagram tasks.
- Enter the Instagram account handles and hashtags you want creators to mention in their post. This can include your company’s Instagram handle.
Under TikTok:
- Enter the name of your brand. We will make sure creators use it in the TikTok videos they post.
- Select the Video checkbox if you want creators to submit a video on TikTok.
- Enter instructions for creators on how you want them to complete TikTok tasks.
- Turn on the Sparks Ad Duration toggle to use TikTok posts from creators to boost the quantity of views, likes, shares, and comments of your organic content. Enter the period of time that you want to be able to use authorized creator content in ads on TikTok Ads Manager.
Under YouTube:
- Ask creators to submit a video or a Short on YouTube.
- Enter instructions for creators on how you want them to complete YouTube tasks.
Under Creator Content Examples, upload example images of the type of content you would like creators to submit in the campaign.
Select Payment > to go to the next step.

Step 5: Affiliates and Payments

Use the Affiliates and Payments page to set up how to make and negotiate payments with creators.

Select the Fixed Pay checkbox to pay creators a fixed amount for participating in the campaign and submitting content for it.
Enter a value for the opening offer to creators to participate in the campaign.
Under Allow creators to counter your offer, select whether or not creators can negotiate the opening offer.
Select the Affiliate Configuration checkbox to send affiliate links or codes to pay creators when the product is purchased.
If you selected the Affiliate Configuration checkbox and have a Shopify store connected to your account, select the discount groups you’ve configured in Shopify and the commission you want to offer creators for each purchase of products in the campaign.

If you don’t have a Shopify store connected to your account, use the Add Destination URL search field to enter the web address of the e-commerce store you want customers to visit to buy products. Entering this web address will enable you to create and track affiliate links in Google Analytics.
Select Content Usage Rights > to go to the next step.

Step 6: Content Rights

Use the Content Rights page to set content usage rights you want creators to agree to before participating in your campaign.

Select Yes to set content usage rights for creators. If you select No, you can select Summary > to go to the next step.
You can select one of the following content rights:
• Bazaarvoice Content Rights (Automatic Approval): One a creator has approved your campaign proposal, content will be automatically marked as approved once it's published.
• Custom Rights (Manual Approval): Content will need to be manually approved once it's published. You can enter information and choose an expiry date for this option.
Select Summary > to go to the next step.

Step 7: Summary

Before you schedule your campaign, review the information you’ve entered in the Summary page.

To make changes to a step in the campaign, select Edit in the relevant section. Update and save details as required, and return to the Summary page using the menu on the right-hand side of the page.
Once you’ve finished making changes, select Schedule Campaign.
In the modal that appears, select View Campaign to view the campaign overview.

Note: You can edit your campaign until it starts.

View campaigns

View information about the Social Creators campaigns you’ve created with Bazaarvoice. Use the Social Creator Campaigns table in the Campaigns page to view information about your campaigns, including their status.

Column	Description
Name	Name of the campaign.
Status	Campaign status. Scheduled—The campaign has been scheduled to launch on the start date you've entered. In Progress—The campaign is ongoing and participants can submit reviews. Completed—The campaign end date has passed. Products can no longer be sent to participants, but participants can still submit reviews.
Platform	Social media platforms where creators complete tasks for the campaign.
Creators	Number of creators participating in the campaign.
Affiliate Revenue	Amount of commission-based compensation sent to creators participating in the campaign.
Content	Number of items of content collected in the campaign.
Impressions	Number of views of photos or videos for the campaign posted by creators on social media.
Engagements	Number of engagements with content submitted in the campaign. This includes likes, comments, and shares.
Visits	Number of visits to product display pages for products included in your campaign.
Onsite Revenue	Amount of revenue generated by views of photos or videos posted by creators in the campaign.

Note: To view the Summary page for a submitted or approved campaign, select it from the Campaign Name column.

Edit a campaign

Note: You can only edit campaigns that are in In Progress status.

To edit a campaign before submitting it:

Select the relevant campaign from the Name column of the campaigns table under Social Creators Campaigns.
In the upper-right corner of the page, select the ellipsis icon and Edit Campaign.
Once you’ve finished making changes, select Update Campaign.

End a campaign

Note: You can only end campaigns that are in In Progress status.

To end a campaign:

Select the relevant campaign from the Campaign Name column of the campaigns table under Social Creators Campaigns. This takes you to the campaign overview page.
In the upper-right corner of the page, select the ellipsis icon and End campaign.
In the modal that appears, select End.

Find campaigns

Find a campaign in the campaigns table using any of these methods:

Search field: Enter a campaign name in the search field.
Sort data table: Sort the campaigns table by the following metrics: Most Recent, Most Creators, Highest Affiliate Revenue, Highest Visits, Highest Onsite Revenue.

What’s next?

After you schedule your creator campaign, you can edit it until your campaign’s start date.

Note: Make sure you have the items you need for the campaign in stock.