Set up rights requesting to request the rights to user-generated content (UGC) and use it across Bazaarvoice Vibe.
There are three main tasks you must complete to set up rights requesting:- Configure terms and conditions settings
- Configure your rights request messaging
- Set up automatic rights requests
Where to start
Follow these steps to open the Rights Request page in Settings:- In Vibe, select the gear symbol in the top-right corner.
- Select the Rights Requests tab.
Configure terms and conditions settings
Bazaarvoice terms and conditions
Follow theses steps if you plan to use Bazaarvoice's hosted terms and conditions:
- Select Set Up Messaging.
- Select Setup Terms and Conditions.
- If you agree to use the Bazaarvoice hosted terms and conditions page, select Save.
We recommend that your legal team reviews the Bazaarvoice hosted terms and conditions to make sure they cover your use cases.
Custom terms and conditions
Follow these steps if you need to use your own custom terms and conditions, and we have enabled the option for your account:- Select Configure Messaging.
- Select Setup Terms and Conditions.
- Select Custom Link.
- Enter your custom terms and conditions link into the URL field.
- Select Save.
Configure rights request messaging
Follow these steps to configure your rights request messaging:- Select Configure Messaging.
- Select Create Message Template.
- In the Campaign Title field, enter a title for your campaign.
- In the Request Message field, enter your rights request message by selecting the pencil symbol in the text field that appears. Rights request messages must be 300 characters or less, including spaces. You can also select the Generate with AI button to create your message.
- If your rights request message contains more than one hashtag, you must choose which hashtag to use as the approval hashtag. Select Approval Phrase and select the hashtag you want to use from the drop-down list.
- Vibe should automatically detect the language of your message, or you can choose it from the drop-down list. The options to choose from are Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Swedish. The corresponding terms and conditions URL should automatically populate.
- Select Add Message.
- Repeat this process until you've added all the messages you want include in the campaign.
We recommend adding at least 5-10 messages to prevent your account from being flagged as spam by Instagram.
Enable automatic rights requests
We will request the rights to UGC automatically when you've distributed it to Galleries or syndicated to the Visual Syndication Network. Before you can enable automatic rights requests, you must configure your terms and conditions settings and your rights request messaging.
Follow these steps to set up automatic rights requests:
- Select Automate Rights Requests in the upper-right corner of the page.
- Turn on the toggle labeled Enable automatic rights requests for brand-mentioned content.
- Select the campaigns with the messages you want to cycle between. You must have at least four total rights request messages in the selected campaign(s).
- Select Save.
We will not publish UGC to your Galleries or the Visual Syndication Network until you’ve received the rights. While you must have at least four rights request messages selected to enable automatic rights requests, we recommend 5-10 to reduce the risk of duplicated messages.
Set up automatic rights detection
Vibe can detect rights requests from outside sources. This includes comments made on Instagram by you or a third-party service. Requests must come from Instagram comments on posts where your account is mentioned or tagged. Direct message rights requests can’t be imported.
Follow these steps to set up automatic rights detection in Vibe:
- Talk to your Bazaarvoice representative or Vibe Support to determine if you're eligible to use this feature.
- Make sure your Meta accounts are fully connected. Learn how to connect your Meta accounts.
- Add your rights request messages from your outside sources to a new messaging campaign. Refer to the Configure rights request messaging section of this topic to learn how.
After you've completed this setup, UGC that you've received the rights to through Instagram or third-party services will be usable in Vibe. Learn how to manage and view rights requests.
Common questions
Why do I need at least four rights request message options to enable automatic rights requests?
Instagram may block business accounts that send the same message repeatedly to prevent spam. Cycling between at least four message options reduces this risk. We recommend adding 6-10 message options.
Can I still send customized rights requests manually when rights request automation is enabled?
Yes. Before you distribute UGC, you can request rights manually while automatic rights requesting is enabled. When you distribute the content, we will not send a duplicate rights request.
Can I automate rights requests for posts where my account is tagged or not mentioned?
No. Due to limitations with Instagram's API, we're only able to automate rights requests for UGC where your connected Instagram business account is mentioned in the captions.
Will Vibe send rights requests for UGC that's already been distributed to Galleries or syndicated to the Bazaarvoice Network after setting up automatic rights requests?
No. We will only request the rights to UGC that you distribute to Galleries or syndicate to the Bazaarvoice Network after you enable automatic rights requests.
What will happen to content that was approved before I completed the automatic rights detection setup?
It will use the previous approval status.
What are the default messaging campaigns and messages?
There are two default messaging campaigns:- Default - This messaging campaign contains a single message to get you started:
- "Love this photo! Would it be ok if we shared it on our digital properties? If so, reply #agree."
- Bazaarvoice Network - This messaging campaign contains five messages to use when requesting the rights to content that you want to distribute to the Bazaarvoice Network:
- "One word. Love! Can we share your pic? Reply w/ #agree if you own this image, give us consent to use it in our paid, digital, social, email and with our retail partners. Replying confirms you agree to these requirements."
- "Great photo! Ok if we shared it on our sites and with our retail partners ? If so, reply #agree."
- "Thanks for sharing your photo! Can we share it on our sites and with our retail partners? If so, reply #agree"
- "LOVE this pic! We wish to feature it on our site and/or social, email & our retail partners. If OK, reply with #agree"
- "Thanks for sharing your photo! Reply #agree if you agree to allow us to share on our sites, social and with our retail partners?"
