Tagged by Bazaarvoice

With Tagged by Bazaarvoice, our trained moderators will look through a collection of user-generated content (UGC) sources specified by you to identify quality UGC with your products in it. Our moderators will then product tag the content where possible and sent it to you for approval or rejection, rights requesting, and distribution. To get started with Tagged by Bazaarvoice, contact your Social Commerce Strategist or Account Director.

Before you begin

You must complete the following three tasks to get started with Tagged by Bazaarvoice:

Where to start

In Vibe, select Content > Galleries > Find Media > Tagged by Bazaarvoice to find moderated UGC.

How Tagged by Bazaarvoice works

With Tagged by Bazaarvoice, our moderators will product tag user-generated and brand-owned content that aligns with your goals. After the content has been selected and tagged, you will find it on your Tagged by Bazaarvoice media stream in Vibe. From here, you can reject or approve, request the rights, and distribute the content.

When you reject or approve content, our moderators will take this into consideration when selecting content in the future to further refine the content that's sent to you.

What moderators can and can't do

Moderators can:

Identify brand-relevant UGC and select it for sharing based on a set of guidelines
Product tag images if the product in the image is in the product catalog you provided to Bazaarvoice
Add labels for internal use or on-site sorting
Look for UGC specific to brand campaigns if notified ahead of time

Moderators can't:

Product tag with a URL that is not provided in your product catalog
Review image captions
Moderate UGC that is not ingested from the identified sources
Exclude specific handles from moderation. We can exclude brand-owned handles.
Request the rights to UGC

Manage your moderated UGC

Reject or approve moderated UGC

You can reject or approve moderated UGC sent to your Tagged by Bazaarvoice stream. This helps Bazaarvoice moderators improve the content selection that's sent to you.

Follow these steps to reject or approve moderated content:

Select the three-dot symbol on the media you want to approve or reject.
Select Approve or Reject.
If you selected Reject, choose a reason that you rejected the content.

Reject reason definitions

There are nine rejection reasons that you can choose from:

Reason	Definition
Media isn't styled enough	The media doesn't look as styled as you'd like. It should highlight the product and show your brand's personality more.
Media is over-styled (not real life)	The media is too staged, looks fake, tries too hard, etc.
Media is poor quality	The media isn't crisp enough, the lighting is too dark or too light, the perspective is off, etc.
Media is too busy	The media has too much background clutter around the main product.
Competitor product is too prominent	Another company's product is featured as much or more than my own brand.
Issue with product usage (damaged, improperly used)	The product feature is old, broken, unsafe, etc.
Issue with the user handle	Wouldn't approve this image due to the person or handle who posted (reseller, store account, celebrity).
Issue with the caption or hashtags	There's something against brand guidelines with the caption or hashtags.
Issue with the media in general (minor, unsafe, unhappy)	This is an "other" category. Try to use this minimally as it doesn't provide substantial feedback to our moderators.

Distribute your moderated content

You can syndicate your moderated UGC to the Visual Syndication Network or distribute it to your Galleries. If you have automatic rights requesting enabled, you may not need to manually request the rights to the UGC.

Follow these steps to distribute your moderated UGC:

Hover over the UGC that you want to distribute and select the checkmark icon that appears. Select each piece of UGC that you want to distribute.
Select Add Item to Gallery.
Select the Galleries that you want to distribute to. The Visual Syndication Network is selected by default.
Select Add to Gallery.
Request the rights to the UGC. If you've already requested the rights to the UGC or have automatic rights requesting enabled, you may not need to request the rights after distributing.

Note: We will not distribute UGC to your Galleries or the Visual Syndication Network until you’ve received the rights to it.

Auto-distribution

To save time distributing moderated content to your Galleries or Visual Syndication Network, you can use the auto-distribution feature.

Note: This feature is currently only available with Content Curations in contract. This allows Bazaarvoice moderators to review and product-tag your user-generated content. To learn more, please contact your Client Success Manager or Account Director.

There are three ways you can access this feature:

From the Tagged by Bazaarvoice Media Stream.
From the All Recommendations Media Stream.
In Galleries, the Pending Review modal may appear with your tagged content.

You can access your Media Streams by navigating to Commerce > Galleries > Find Media.

To start using auto-distribution from any of these sections:

Select the Auto Distribute button.
If there are no active rules yet, you can create a new rule by selecting the Create button. A default configuration rule will be added as a placeholder.
Name your rule and select the Galleries you want to add to from the drop-down menu. Select the Activate button to activate your rule.
To add another rule, select the Add button and follow the same steps again.

Once your auto-distribution rule is set up, all content in your Media Stream will be automatically distributed to your chosen Galleries and Visual Syndication Network, if applicable. You may still need to request rights to this content.

You can deactivate, edit, or delete your rule if necessary. If you delete a rule, it will be removed, but the connected media will not be moved back to pending.

Note: You can add a maximum of five distribution rules. After that, the Add button will be disabled.

Common questions

What content can I syndicate to the Bazaarvoice Network?

Any content that you have the rights to and that has products tagged. Once UGC is syndicated, whether or not the UGC is published is the retailer's decision.

How long will it take to set up Tagged by Bazaarvoice?

Up to two weeks after your account has been fully implemented.

How can I improve and increase the UGC that's ingested for moderation?

To improve and increase the UGC that's ingested for moderation:

Display your brand's hashtag on your social accounts and your website in a prominent place.
Run a campaign that encourages users to create content with your products and include one of your tracked hashtags.
Run a sampling campaign through Bazaarvoice.

How can I refine the type of UGC sent to me by Bazaarvoice moderators?

To refine the UGC sent to you by Bazaarvoice's moderators:

Reject UGC that isn't what you're looking for and provide a rejection reason. This will help our moderators determine what type of UGC that you want.
If you want further changes to the type of UGC sent to you, open a case in the Support Community. Your content strategist will help you with further changes.

How do I add ingestion sources?

Open a support ticket by selecting the Open a case drop down or start a live chat in the bottom right. Include the ingestion source you would like to add (for example, a campaign hashtag) and your brand's account name.

What do I do if I'm unable to provide a rejection reason for rejecting UGC?

Open a support case and include the rejection reason and we'll add them to your rejection list.