Types of submission forms

Consider which type of review submission form you want your contributors to fill in before sending a review request:

  • Review Submission Form: Allows contributors to rate and review a single product or service. This is the default Ratings & Reviews submission form.

  • Multi-product submission (MPS): Allows contributors to rate and review multiple products from a single email. Once the initial review is submitted, the multiple-product form automatically kicks in and the contributor is prompted to submit reviews for all remaining products using a seamless data-driven user experience.

    Note: The submission link for the Review Request Email (RRE) and the Review Request Reminder (RRR) has a limit on the number of products that can be included. Refer to Limitations in multi-product submission link for more information.

If you're not sending review requests through Bazaarvoice, learn how to create a single-product simple submission URL (ssURL)Opens in new tab and multi-product simple submission URL (ssURL)Opens in new tab.

Note: To access ssURL information in Support Community, sign in to the Bazaarvoice Portal first. Then, select the Access the Support Community link located at the bottom of the Home page or top of the Help window. To open the Help window, select the Help icon in-app help icon in the upper-right corner.
Note: You can expect to generate four approved reviews for every 100 post-purchase emails sent out (on average). MPS drives higher review volume than single product submission forms.

What type of information can I collect?

You can configure your review submission form to collect the following valuable information:

  • Product star rating (mandatory)
  • Review title (mandatory)
  • Review text (mandatory)
  • Customer nickname (mandatory)
  • Customer email address (mandatory)
  • Date of actual user experience (mandatory for *_FR locales; optional for others)
  • Answers to additional questions (optional)
  • Photos (optional)
  • Video links (optional)
  • Customer location (optional)
Note: To submit the review, consumers must complete the required fields on the submission form. You can also configure your submission form to include additional sections with optional fields.

Submission form examples

The following image is an example of a Ratings & Reviews single-product Review Submission Form and Multi-product listing page elements.

Review Submission Form Multi-product listing page

Works on mobile and desktop, but optimized for desktop.

Works on mobile and desktop, but optimized for mobile.

An example of a single product submission form
An example of a multi-product submission form

Submission form: design best practices

  • To maximize the number of contributions on your website and minimize abandonment, keep your submission form simple and easy to complete. Collect the following types of information:

    • Useful information that helps consumers to make informed decisions based on the review.
    • Business intelligence information, such as authentic user sentiment about your products or services.
    • Words or quotes from consumers that your company can use to improve product quality or to make merchandising or marketing decisions.
    • Date of actual use of your products or services that you can display to ensure transparency and trust. 
    • Emojis with text that helps consumers to share more impactful expressions than words in the content when they submit reviews, questions, answers, and comments. For example, “Loving how these sunglasses look on me!😎".
    • Photos and videos of products from consumers that your company can showcase on the product display pages (PDPs) to help consumers make informed purchase decisions.

  • To ensure security of your customers, don't ask for personally identifiable information (PII) in submission form questions, even if the questions are hidden on the review display. For example, don't request the following:

    • Physical mail addresses
    • Date or place of birth
    • Telephone numbers
    • Drivers license or vehicle identification numbers

About simple submission URLs

A simple submission URL (ssURL) is a structured URL with parameters that contain information for triggering a submission form. It allows you to create and embed a link in the email templates that you use to send email messages to contributors. It will take a potential contributor directly to the review submission form for a specific product.

Sign in to the Bazaarvoice Support Community to understand how to create an ssURLOpens in new tab.

Simple submission URLs are commonly used in email campaigns, review-request email messages, website banners, and splash pages to encourage review volume.

  • You can use data-injection with single-product ssURLs.

  • You can add information to reviews for tracking and reporting purposes.

  • Through simple submission technology, you can pre-authenticate contributors so they don't have to sign in before they submit reviews.

    Note: Research shows that when customers have to locate a product page, open the submission form, and sign in, almost 75% of the customers abandon during the process. The ssURLs removes that barrier, potentially increasing review volume and the effectiveness of email campaigns.
  • You can use ssURLs in both site authentication and hosted authentication. In hosted authentication, Bazaarvoice creates a user token to identify the user details, which will expire after 30 days. So, consumers can submit a review only within 30 days of the initial submission. The UAS (user authentication string) token returned during the hosted authentication review submission is set to expire after 30 days for security reasons. If hosted authentication is implemented on your website, ensure the single review per user configuration is enabled to allow the cookie to be stored in the browser. The cookie will persist only on the browser from which a consumer has submitted the review. To learn more about Bazaarvoice cookies, refer to Bazaarvoice cookie consent.
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