Configure messages templates

The Configure Messages feature lets you customize the message and email templates used throughout the review collection process. You can tailor subject lines, body copy, and signatures for standard templates, or use Custom Templates for full HTML control, to match your brand identity across every consumer touchpoint, including:

• Review requests (email and SMS) for ratings and reviews.
• Content status notifications, such as Review Verification, Review Approved, and Review Rejected.
• Requests asking consumers to review your company (Seller Ratings) or answer product questions from other shoppers (Ask a Product Owner).  

The table below outlines the available message types and their specific functions.

Message type	Purpose	Review collection method (Communication channel)	Email template type	Applies to
Review request	Invites your customers to review products they have purchased from you, as well as other products you offer. Used for review request messages. Note: This is also available as a text message.	Email SMS Push notification + email Push notification only	In-Mail Custom Standard	Ratings & Reviews
Review request reminder	Reminds customers who haven’t responded to the first review request to complete a review for products they've purchased from you. Used for review request reminder email messages. Note: This is also available as a text message.	Email SMS Push notification + email Push notification only	In-Mail Custom Standard	Ratings & Reviews
Review Verification	Requests confirmation from your customers before submitting their reviews if hosted authentication is used.	Email only	Custom Standard	Ratings & Reviews
Review Approved	Notifies your customers that their reviews are live. Includes a link to share with others.	Email only	Custom Standard	Ratings & Reviews
Review Rejected	Notifies reviewers that their reviews have been moderated and cannot be published.	Email only	Custom Standard	Ratings & Reviews
Review Response	Notifies reviewers that you have published a response to their reviews.	Email only	Custom Standard	Ratings & Reviews
Review Commented	Notifies reviewers that somebody has commented on their reviews.	Email only	Custom Standard	Ratings & Reviews
Question Verification	Requests confirmation from your customer before submitting a question if hosted authentication is used.	Email only	Custom Standard	Questions & Answers
Question Approved	Notifies your customers that their questions are live. Includes a link to published questions.	Email only	Custom Standard	Questions & Answers
Question Rejected	Notifies your customers that their questions have been moderated and cannot be published.	Email only	Custom Standard	Questions & Answers
Question Answered	Notifies your customers that their questions have been answered. Includes a link to the answers.	Email only	Custom Standard	Questions & Answers
Answer Verification	Requests confirmation from your customers before submitting their answers to published questions about products if hosted authentication is used.	Email only	Custom Standard	Questions & Answers
Answer Approved	Notifies your customers that their answers are live. Includes a link to published answers.	Email only	Custom Standard	Questions & Answers
Answer Rejected	Notifies your customers that their answers have been moderated and cannot be published.	Email only	Custom Standard	Questions & Answers
Comment Verification	Requests confirmation from your customers before submitting their comments if hosted authentication is used.	Email only	Custom Standard	Ratings & Reviews, Questions & Answers
Comment Approved	Notifies your customers that their comments are live. Includes a link to published comments.	Email only	Custom Standard	Ratings & Reviews, Questions & Answers
Comment Rejected	Notifies your customers that their answers have been moderated and cannot be published.	Email only	Custom Standard	Ratings & Reviews, Questions & Answers
Seller Ratings	Invites your customers to review your company. This template is used if an order data file has been provided and the Seller Ratings feature is enabled.	Email only	Custom Standard	Seller Ratings
Ask a Product Owner	Invites your customers to answer consumer questions about products they have purchased from you. This template is used if an order data file has been provided and the Ask a Product Owner feature is enabled.	Email only	Custom Standard	Ask a Product Owner

Templates and specifications

Use the links in the following table to go to the area you want more information about.